'Build it and they will come' only works in the movies. In the business world, you have to communicate your value, put it out there for everybody to see, and make sure the right people are talking about you. That's where we come in.
South Bend, IN (PRWEB) January 31, 2012
The sharp jump in the number of small businesses with fewer than 25 employees, particularly those that depend heavily on an Internet presence, marks the beginning of what Ugly Dog Media's principal, Dan Blacharski, terms the "dotcloud boom." Predicted to be more stable and long-lasting than the Internet boom of the '90s, the dotcloud boom is marked by smaller businesses that today have remarkable access to infrastructure, software and services at affordable costs. "The result is that we will start to see incredible growth at the low end of the scale, with more truly small, entrepreneurial businesses across the board," said Blacharski. "Our goal is to help those small businesses communicate their messages and succeed in their marketplaces."
This growth, unlike the over-capitalized dotcoms of earlier times, is marked by marginally funded, unfunded, and back pocket funded entrepreneurs, observed Blacharski. "A start-up with limited funds can still make it, especially in today's environment. But what many start-ups and micro businesses lack is a public relations and marketing campaign. 'Build it and they will come' only works in the movies. In the business world, you have to communicate your value, put it out there for everybody to see, and make sure the right people are talking about you. That's where we come in."
One of the biggest points of failure for small and micro business is lack of marketing, led by a perception of it being inaccessible and unaffordable for these smaller companies. And indeed, it is often true, with major public relations and marketing firms charging hundreds of dollars an hour for senior counsel. Blacharski said, "Our goal was to create a solution specifically geared towards these smaller businesses. We are a small business too, and we understand those concerns. Our Small Business Jump-Start was created to give these entrepreneurs access to professional, senior-level counsel, strategy, and marketing deliverables on an affordable basis, without a long-term commitment."
Renowned for its intelligent approach to Social Media and its powerful combination of both new and traditional marketing, Ugly Dog Media serves large and small companies all over the world, and within a wide range of industries, with marketing solutions that result, for clients, in greater online presence; the establishment of thought leadership; and enhanced brand exposure – all of which are crucial to the survival and the success of startups and small businesses around the globe.
“Let’s face it, everyone is an entrepreneur right now, and ‘Do-It-Yourself or Die’ is becoming, with each passing day, more of a proverb than a simple suggestion,” said Blacharski. “Small business owners, though, simply cannot do everything themselves – especially when it comes to marketing their brand or product. The benefit of our Small Business Jump-Start Package, to entrepreneurs and small business owners worldwide, is clear. We leverage our intelligent approach to public relations and marketing to customize a simple, effective, and affordable marketing strategy that increases online presence, and, ultimately leads to greater ROI.”
Ugly Dog Media’s Small Business Jump-Start Package is affordable and wholly customizable. "There's nothing boilerplate about it," said Blacharski. "Every business is different and has different needs, and so the first 30 days of marketing has to be tailored very specifically to each client." This approach gives small business owners the freedom and flexibility of having continued access to a broad range of Ugly Dog Media’s marketing services; including (but not limited to), Strategic Planning, Media Outreach and Placement, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Intelligent Social Media & Forum Management, Agile Creative Development & Content (ACDC), Professional Blogging, Website Development and Video Production, as well as creation of traditional marketing collateral. Clients, Blacharski said, benefit from the fact that the marketing solutions available within the package are result-driven, and able to be quickly scaled up or down.
“It doesn’t really matter what business you’re in; our Small Business Jump-Start Package – just like our many other available marketing packages and deliverables – is designed to achieve significant results for those who might not be able to afford the services of, say, a Madison Avenue boutique firm,” said Blacharski. “Our value proposition is simple. We are affordable, and we are good at what we do, and – when it comes to all aspects of traditional and new media marketing – we know what works, what doesn't work, and what shouldn't work but still does. The upshot is that, with our help, any small business can compete with the big dogs, and any startup can create and maintain a path toward success.”
Ugly Dog Media’s Small Business Jump-Start Package can also be crucial to fledgling startups that are still in the development stage. The company has broad and demonstrated experience in creating business plans, launch strategies and marketing proposals that have led to, time after time, the implementation of new business opportunities and projects for clients all over the world.
To learn more about the Small Business Marketing Package available from Ugly Dog Media, please visit http://www.uglydogmedia.com/.
About Ugly Dog Media Inc.
Ugly Dog Media has been providing Agile Creative Development & Content since 1991, and is powered by a team of marketing professionals who are skilled in corporate marketing and public relations, web content and development, search engine optimization and marketing, and social media marketing and forum management. The company, based in South Bend, Ind., has worked with some of the largest corporations in the world, from L.A. to Hoboken to Hyderabad, and specializes in providing Madison Avenue results without Madison Avenue pricing.