In One Week, Over 258,000 Tracks Are Opted-In for CD Baby’s New Sync Licensing Service

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CD Baby’s partnership with music licensing company Rumblefish popular with independent artists who want to generate revenue by licensing their music for movies, TV shows, ads, video games, apps, and YouTube.

CD Baby Music Distribution

CD Baby

"CD Baby has always been a leader in independent music, and we're humbled to plug their amazing catalog into the worlds of social media and traditional sync licensing," said Rumblefish Founder and CEO Paul Anthony.

Over 258,000 independent artists have opted in for CD Baby’s new sync-licensing program in less than one week. The music licensing service, which is a free add-on to CD Baby’s core offering of worldwide digital and physical distribution, is the simplest solution for musicians who want to earn money by licensing their original music for film, TV, commercials, YouTube, and more.

In the last ten years, independent artists have generated significant income from traditional licensing opportunities in TV and film, but with YouTube quickly becoming the most popular online music-discovery platform, there are countless new opportunities to license music on a much smaller scale—what CD Baby’s music licensing partner Rumblefish calls “micro-sync.”

"We’re thrilled so many of our artists are interested in earning money by licensing their music,” said CD Baby president Brian Felsen, “We’re always trying to help open up new revenue streams for independent musicians, and sync licensing is a big one! Sure, you can make bundles of cash if your song is chosen as the theme song to the next prime-time hit, but you also can make money by getting your song in 500 home movies of cats doing cartwheels. We are giving independent artists the opportunity to do both. The equivalent of 9 years of video is uploaded to YouTube everyday. That's a lot of video, and most of it could benefit from including some great independent music."

CD Baby Sync Licensing, which launched last week, is powered by Portland-based Rumblefish, a leader in the music licensing industry. The program is free to all CD Baby members. Artists can choose to opt in (or opt out) at anytime.

"CD Baby has always been a leader in independent music, and we're humbled to plug their amazing catalog into the worlds of social media and traditional sync licensing," said Rumblefish Founder and CEO Paul Anthony. "The opportunities in sync licensing have never been bigger.”

In addition to being marketed for use in TV, movies and games, CD Baby artists’ music will be included in a database of songs that YouTube allows video-makers to choose from in their YouTube accounts.

"So if you or I upload a video of our birthday party or camping trip,” said Felsen, “YouTube will allow us to throw some music in the background with just a few clicks. You don't even have to edit the video - it's built into YouTube. When a CD Baby artist's music is used, then that artist gets paid. If the video goes viral, the artist gets paid a lot.”

YouTube also will analyze and identify videos that contain CD Baby music prior to upload and pay royalties on those tracks as well. Artists will even get paid for the videos they upload themselves.

“We're really excited that so many musicians are interested in this new sync licensing partnership,” said Felsen, “as it opens up new revenue streams for independent artists. Millions of people are watching music videos - and videos that feature music - on YouTube every day. Now artists will get paid for it.”

Artists can sign up for CD Baby Distribution and Sync Licensing here
(http://members.cdbaby.com)

CD Baby is the largest digital distributor of independent music in the world. CD Baby distributes over 3.5 million tracks to dozens of music retailers including iTunes, Amazon, Google Music, Rhapsody, and Spotify, and pays artists weekly for their product sales. From their Portland, OR headquarters, CD Baby warehouses and ships over 360,000 independent CD titles to a customer base that spans the entire globe. The company also offers other services to musicians such as the ability to accept credit cards at shows, web hosting through their sister company HostBaby, and eBook distribution through BookBaby.

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Kevin Breuner
CD Baby
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