Sensory Announced as a Finalist for the GSMA Global Mobile Awards 2012

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Sensory’s TrulyHandsfree Voice Control is a Finalist in the Best Breakthrough Technology Category

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The Sensory TrulyHandsfree™ Voice Control enables mobile devices to be operated with voice commands, thus providing consumers with “truly hands free” control of their mobile devices. The TrulyHandsfree Voice Control is a finalist in the Best Breakthrough Technology Category for GSMA’s Global 2012 awards. The winner will be announced during the Mobile World Congress the world's largest and leading mobile industry event held annually in Barcelona (27th February – 1st March, 2012).

“We are happy to be a finalist, and we are proud to have a very exciting roadmap ahead for our TrulyHandsfree technology,” Todd Mozer, CEO of Sensory. “Mobile devices still require tactile interactions before users can enable voice recognition; the TrulyHandsfree technology is receiving industry attention because it is addressing this critical issue in mobile devices – making mobile devices safer and more convenient to use.”

“Reflecting the intensity of competition and innovation across the mobile ecosystem, we saw a record 600 entries and an exceptionally high quality field of contenders vying for this year’s Global Mobile Awards,” said Michael O’Hara, Chief Marketing Officer, GSMA. “It is a significant achievement to have made the shortlist, and our warmest congratulations go to all the nominees announced today. We look forward to the unveiling of the winners at the Mobile World Congress next month.”

Overview of Sensory’s TrulyHandsfree Voice Control’s Distinctive Features:

Most Accurate Speech Activation
Accuracy concerns have historically prevented mass adoption of voice trigger technology. The risk of false fires must be eliminated so the device doesn't mistakenly activate when human speech or other sounds are heard and misrecognized as the trigger. Furthermore, performance should remain reliable in the noisiest of environments like cars or crowded living rooms. Sensory has perfected this nearly noise immune approach.

Natural, Intuitive and Safe Voice User Interface
TrulyHandsfree can be always-on and listening for dozens of keywords that will bring the device to life to be controlled via further voice commands. These keywords or phrases can be spoken in the middle of a sentence so users are not confined to a forced dialogue. In this scenario, consumers are communicating in a more human-like fashion, without the distraction and inconvenience of button presses. With TrulyHandsfree Voice Control, users are not required to hold the device to their mouth to deliver commands. The technology can respond to commands delivered as far as 20 feet away or in high noise conditions making it a perfect solution for controlling devices in the home while multitasking or in the car where users need to focus on driving.

Unique Expertise to Deliver Complete, Low Power Handsfree Experience
Speech technology is experiencing dramatic growth due to the rise of cloud computing and internet connected devices that enable complex voice searches and text-to-speech for data retrieval. Yet these server-based voice capabilities cannot be accessed truly handsfree without a client-side, low power, voice trigger technology. Certain use cases like having a recipe read aloud from a tablet while cooking or accessing directions without button pressing from a navigation device can be possible with a hybrid client/cloud approach that taps TrulyHandsfree technology. SIRI and other intelligent assistants can now be accessed without the need to touch or be near the device!

About Sensory
Sensory, Inc. is the leader in speech technologies for consumer products, offering a complete line of IC and software-only solutions for speech recognition, speech synthesis, speaker verification, music synthesis and more. Sensory's products are widely deployed in consumer electronic applications including Smart Phones, Automotive, Bluetooth™ products, toys, and various home electronics. Sensory's customers represent the leaders in consumer electronics, including such companies as AT&T, BlueAnt Wireless, Hasbro, JVC, Kenwood, Mattel, Mitsubishi, Toshiba, Uniden, VTech, Samsung and Sony. The company can be found on the web at


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