Webdoc Showcases New Levels of Fan Engagement; Incorporates SoundCloud, Songkick and Topspin

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Launches Webdoc Embeddable Widgets for Each Service

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Webdoc, the most expressive way to share your passions online through the creation of rich media posts, has today announced integrations with SoundCloud, Songkick, and Topspin. First revealed at Midem 2012, the trio of new services provide a significant boost to Webdoc’s audio and music offering; providing fans and pro users with a range of new opportunities for self expression, sharing and community engagement.

Since launching in December 2011, Webdoc has experienced groundbreaking fan engagement. When British-Irish boy band One Direction asked their fans to wish happy birthday to group member Zayn Malik on Webdoc, within 48 hours more than 6,800 fans had created rich media posts to show their love; spending on average between 15 to 30 minutes on the page, while creating, consuming and looking for One Direction material online.

British jazz funk and acid jazz band Jamiroquai have experienced similar results, with the band’s Digital Manager Neil Carwright commenting, "As a fan engagement site it really surpassed my expectations. Engagement was far higher than I thought was possible."

From today, social sound platform SoundCloud is now officially represented on Webdoc through the new drag-and-drop widget. This allows both fans and professionals to incorporate SoundCloud tracks in their Webdocs, played via the HTML5 player, plus further express themselves by creating playlists, track polls, ratings lists and ‘This or That’ sound comparisons.

Songkick allows fans to track their favourite artists’ live performances and to be the first to know when tickets go on sale. Performers can now insert the new Songkick widget in to their Webdocs to directly sell tickets to their gigs and shows to the public, turning interactive flyers or posters into selling platforms all of their own.

Topspin is a direct to fan sales and marketing platform used by artists and filmakers to grow their online audiences and convert fans into customers. Topspin users can now extend their fan engagement, streaming, and commerce widgets inside their Webdocs, offering professional solutions to commerce, merchandising, ticket sales, email collection, social media sharing, and fan club memberships.

“It is extremely exciting for us to see our expression canvas used to such great effect, not only by individuals but entire communities like Nirvana, One Direction, or Labrinth” commented Stelio Tzonis, Webdoc CEO. “The impact of this new type of expression is amplified well beyond ‘likes’ or comments, and explains the unprecedented engagement levels we've been seeing.”

Webdoc users can create their own rich media posts with a few clicks, simply by dragging and dropping their pictures, videos, designs, sounds, and widgets from their favourite web applications such as Twitter, Facebook, YouTube and Instagram. The resulting rich media posts - known as ‘Webdocs’ - are hosted on webdoc.com, from where they are easily shared and embedded on social networks and blogging platforms, empowering even the most modest Internet user to build something memorable and expressive on the web.

Other recent implementations include:
Sharing of Nirvana memories around the 20th Anniversary of the group’s album ‘Nevermind’
A promotion to create a Christmas Card for One Direction

Click below for a demonstration video from Topspin on how the integration works:
http://cdn.topspin.net/api/v3/player/125740

Webdoc will be covering Midem 2012 in association with Agence Waa; follow what happens on their Webdoc - http://www.webdoc.com/agencewaaa

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About Webdoc
Established in 2010 by co-founders Stelio Tzonis, Cyril Pavillard, Mathieu Fivaz, Alexandre Tzonis and Vincent Borel, Webdoc is a social place offering the most engaging way to share and unite with others through the creation of rich media posts. As instant as a status update, more expressive than anything else.

Webdoc offers expression canvases that enable anyone to mix user-generated and discovered content from the web, including services such as Twitter, Facebook, YouTube, Instagram, Google, SoundCloud, Songkick and many more. Webdocs are sharable through social networks and embeddable on all popular blogging platforms. Top brands and bands today leverage Webdoc to engage their communities in totally new and expressive ways.

The company is headquartered in Lausanne, Switzerland and has subsidiary offices in London and San Francisco. For more info: http://www.webdoc.com

About SoundCloud
SoundCloud, launched in 2008 by Alexander Ljung and Eric Wahlforss, is a social sound platform that lets anyone create, record, promote and share their sounds on the web, in a simple, accessible and feature-rich way. SoundCloud allows sound creators to instantly record audio; upload large files; share them publicly and privately; embed sound across websites and blogs; receive detailed analytics, plus feedback from the community directly onto the waveform player. For more information go to: http://soundcloud.com

About Songkick
Songkick, the home for live music on the web, is now the second-largest live music destination after Ticketmaster. Recognized by Music Week as the Best Consumer Digital Service in 2011, by Billboard Magazine as one of the Top 10 Digital Music Startups of 2010, and voted Best Innovation in BT’s 2010 Digital Music Awards, Songkick makes it easy for fans to track their favorite artists so they never miss them live. Songkick aggregates artist, concert, festival, venue, and ticket information from across 70 countries, so fans can receive personalized alerts for upcoming shows in their town and find the best ticket offers. Songkick’s live music information is distributed across a network of partners including Bandcamp, foursquare, Spotify, VEVO, Warner Music Group and YouTube through their API. Songkick is backed by Index Ventures and Y Combinator as well as angels from the technology and music industries. Experience Songkick at http://www.songkick.com, on the iPhone and on Spotify.

About Topspin
Topspin is a direct-to-fan sales and marketing platform used by Paul McCartney, Eminem, Beastie Boys, Jay-Z & Kanye West, Kevin Smith, Trent Reznor and Arcade Fire. Topspin helps thousands of musicians, filmmakers and other artists grow their audience and sell their work. Topspin's white label software distributes your fan engagement and commerce widgets into channels where your fans are actively consuming and sharing your media including YouTube, Facebook, Twitter, and across the web. Now it's open to public and ready to grow your business. Please visit us at http://www.topspinmedia.com for more information.

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Luke Geoghegan
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