EuroParcs has the competition in its 'sites'

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EuroParcs, the Bristol based campsite holiday provider has turned up the heat on pricing in the campsite holiday sector. After a step change investment in EuroParcs mobile home fleet they have now significantly increased investment in marketing its value proposition to the campsite sector audience.

mobile home holidays

EuroParcs Mobile Homes

....savings of up to 33% against our competitors

Traditionally UK holiday makers pay more to book a campsite holiday on the continent than those living in France, Spain, Italy or Portugal. Rod Jones, Director at EuroParcs is quoted as "... why is it that families can book a campsite holiday in Spain directly with the campsite for up to 40% less than through a UK Tour Operator?" Jones continued "With the ever increasing ease of booking holidays online this will not continue and our pricing structure already offers continental prices to customers with savings of up to 40% against our competitors for the same campsite in similar accommodation!"

An example of the savings available to holiday makers can be seen below:

Holiday prices based on 14 nights in similar accommodation at Vilanova Park (Barcelona) for 2 adults and 2 children from 28 July - 11 August 2012. Holiday prices include bedlinen for 1 x double & 2 singles.

EuroParcs' online price £1614
Eurocamp's online price £2278
Keycamp's online price £2178
Thomson Al Fresco's online price £2224

EuroParcs have now started an intensive digital campaign to highlight their value to customers with the goal of substantially increasing their market share over the short to medium term.

About EuroParcs
For 24 years EuroParcs have been providing quality campsite holidays in mobile homes at prices as much as 40% less expensive than competitors at the same campsites. EuroParcs’ 3 flagship campsites are La Garangeoire (Vendee), Le Ruisseau (Biarritz) Vilanova Park (Barcelona) and customers have the chance of booking accommodation only or ferry inclusive packages. http://www.europarcs.com
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Sarah Hunter
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