NPD Announces Data Sharing Agreement with Photo Specialty Retailer Adorama

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The NPD Group, Inc., a leading market research company, today announced a multi-year information sharing agreement with Adorama, a leading photo specialty retailer

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The NPD Group, Inc., a leading market research company, today announced a multi-year information sharing agreement with Adorama, a leading photo specialty retailer. Under the agreement, NPD receives point-of-sale data from Adorama, which will increase NPD’s tracking coverage of the imaging retail market and providing its partners with a more robust view of market activity. As a member of NPD’s retail panel Adorama will receive access to NPD’s information services for product categories such as digital cameras, imaging accessories, and consumer electronics. Adorama will become part of NPD’s panel in 2012.

“We are very pleased to be working with Adorama,” said Don Unser, group president, Retail Business Group, The NPD Group, Inc., “Working with Adorama will allow us to not only deepen our understanding of the digital imaging marketplace, but it will help us deliver a more comprehensive view of this ever-changing market.”

“Our new relationship with NPD will allow us to get a better understanding of the imaging market and to see what products are selling to which consumers and where they are making their purchases,” said Ahron Schachter, of Adorama. “We are further excited by the NPD insights, as it will aid us in more tightly targeted promotional campaigns,” added Brian Green vice president of marketing for Adorama.

About Adorama
As one of the nation’s largest photo and electronics retailer and supplier, , Adorama has served its customers’ technology and photographic needs for 33 years. It has recently expanded its service to include online photo education (the Adorama Learning Center and Adorama TV) programs that make it a unique customer resource. Adorama’s vast product offerings now encompass home entertainment, mobile computing, and professional audio, while its services include an in-house photo lab (AdoramaPix) and pro equipment rental (Adorama Rental Company), supported by knowledgeable staff and unbeatable pricing. Adorama is more than a camera store—it’s a one-stop shop for all your imaging, photo and technology needs. Visit Adorama.com.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 2,000 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games, and wireless. For more information, contact us, visit http://www.npd.com/, http://www.npdgroupblog.com or follow us on Twitter at https://twitter.com/npdtech and https://twitter.com/npdgroup.

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