Venice, CA (PRWEB) January 30, 2012
inMarket today unveiled the first mobile network exclusively reaching shoppers making retail purchasing decisions: the inMarket Shopper Network. With historic consumer mobile adoption and the opportunity created by the rapid convergence of online experiences in physical retail, inMarket has responded by crafting the largest audience of targeted shoppers available via mobile. The inMarket Shopper Network combines the volume of brick-and-mortar retail with the performance accountability of online advertising in its hyper-targeted programs - a concept only recently made possible through mobile. The CheckPoints rewards app will continue to play an anchor role alongside best in class shopping apps and inMarket’s SDK developer platform set for release in coming weeks.
As the world’s premier consumer engagement platform, inMarket’s audience is composed of mobile-enabled shoppers - the average American who now uses their phone as a resource before, during, or after shopping in stores. Since its launch in October 2010, the world’s leading brands have trusted inMarket to hyper-target consumers at precise moments in the shopping process, driving them not just into stores, but down the aisles to engage with sponsored products.
The inMarket Shopper Network has the capability to reach over 20 million mobile-enriched consumers across multiple channels. inMarket clients such as Coca-Cola, Levi's, Nestle, Henkel, Kraft, Proctor & Gamble and others have realized dramatic lift in consumer purchase intent of up to 400% by digitally engaging with a shopper holding a product. By comparison, conventional mobile banner campaigns demonstrate increased purchase intent by 11%.
“The launch of the inMarket Shopper Network marks a milestone for mobile advertising. Together with the most astute brands in the world, we are showcasing how to keep pace with consumer behavior and seize deeper opportunities to interact at massive scale,” said Todd Dipaola, Co-founder and President of inMarket. “Since releasing our first app, we’ve empowered brand campaigns to seamlessly utilize mobile devices capabilities such as location, social, scanning, and video, to their full potential. Now, by leveraging the inMarket Shopper Network — which is 700% larger than competing platforms — those brands can engage millions of consumers, with measurable results.”
As one of the inaugural network partners, product review and comparison leader ShopSavvy brings their base of price and review conscious shoppers to bear. ShopSavvy is the leading mobile shopping assistant, featuring rich product data, consumer-generated reviews and hyper-relevant deals. “ShopSavvy has built a reputation as the most trusted and downloaded shopping app, and we're very excited be included in this launch,” said Alexander Muse, co-founder and CEO of ShopSavvy. “Our users are highly-engaged and are looking for timely information related to the products they shop for. Partnering with inMarket was a natural extension of our commitment to provide unique, diversified content for our users.”
inMarket operates the world’s largest mobile shopping network, reaching millions of mobile-engaged consumers as they make purchase decisions before and during shopping. inMarket’s consumer engagements deliver brands’ messages to shoppers when it matters most - at the rare moments when shoppers decide which products to buy - and increases purchase intent over 400%. inMarket’s reach includes the top mobile shopping apps in America such as CheckPoints and Shopsavvy. Sample clients include Coca-Cola, Kraft, Energizer, Levi’s, Nestle, Procter & Gamble, Seventh Generation, Tyson Foods and Unilever. inMarket was founded in October 2010 in Venice, CA. For more information, please visit http://www.inMarket.com.