Four-star Essex Hotel De Rougemont Manor announces 40% growth

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It’s been a challenging time for the tourist industry, but the De Rougemont Manor Hotel has proved that investment and planning pays dividends, announcing a 40% growth in business last year. And according to the successful four-star hotel, business coaching played a major role in its success.

As well as identifying strategies that will turn around a business, the presence of a business coach can help motivate individuals

It’s been a challenging time for the tourist industry, but the De Rougemont Manor Hotel has proved that investment and planning pays dividends, announcing a 40% growth in business last year. And according to the successful four-star hotel, business coaching played a major role in its success.

“Every business can lose its way occasionally,” says business and life coach Gina Gardiner, of Gina Gardiner Associates. “Coaching gives a company the opportunity for managers and staff to take some time out and re-assess a situation. The result is a can-do culture in which everyone takes responsibility for the company’s performance.”

For the family-run four star hotel De Rougemont Manor in Brentwood, Essex, Gina’s involvement helped turn the business round and bring about a phenomenal 40% growth last year. Partner Jason Hilton selected Gina Gardiner Associates to provide coaching and mentoring after the death of his father, Ian Hilton. “Dad founded the hotel and built up a £30m business, retaining complete control of everything. My sisters and I felt we needed a fresh pair of eyes,” recalls Jason.

“Gina helped change the mindset of the staff. She showed a genuine interest in building relationships. As a result, our new approach, which we call our Recipe for Success, includes developing staff morale, and improving our service and procedures.”

As well as identifying strategies that will turn around a business, the presence of a business coach can help motivate individuals. “We listen to staff and encourage them to contribute,” says Gina, who is a Master Practitioner in Neuro Linguistic Programming (NLP). “Individuals feel empowered, and this leads to increased confidence and better relationships within the company – and outside.”

Gina speaks from experience. When her own career as a successful primary school head teacher changed course, she channelled her energies into a career in leadership. In the last 30 years, she has worked with a wide range of organisations such as the NHS, local government, and the University of Essex, corporations including Capita, Gleeds, and Microsoft, and many smaller companies and individuals. She has written books on professional development, and set up specific advisory websites for graduates and workaholics.

“Gina is a lovely lady and I have recommended her to others,” says Jason Hilton. “She really gave us our money’s worth at a time when we were struggling to find the right path.”

For more information on Gina Gardiner Associates, and the range of leadership and management solutions, see http://www.ginagardinerassociates.co.uk

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