This crisis tutorial provides a 360-degree understanding of how to prepare for and mitigate a communications crisis.
Rockville, MD (PRWEB) January 31, 2012
In PR News' latest must-read Crisis Management Guidebook, top crisis experts provide a step-by-step action plan for getting through the first hour of a crisis, tips for crafting messages under pressure, insight into dealing with violence in the workplace, advice on creating a social media action plan, checklists to gauge an organization’s readiness for a crisis and much more.
The Crisis Management Guidebook is available at http://www.prnewsonline.com/store/55.html.
Organizations have been at risk of reputational crises ever since the first enterprising caveman/woman began trading animal pelts for berries. The lessons in preparing for and managing risk have since been handed down through the centuries, and have been refined by today’s PR professionals. It is now more important than ever to fully comprehend how to manage a public relations crisis from start to finish in order to avoid reputational damage.
Crisis Management Guidebook, chapters include:
- Media Relations
- Internal Communications
- Reputation Management
- Issues Management
- Digital Communications
- Litigation PR
- The Crisis Plan
With the emergence of social media, an organization’s response to a crisis is judged instantly, leaving communicators panting as they try to get a handle on a crisis and repair reputation. The blizzard outside might not be a company’s fault, but the response to it will be judged—in real time. This crisis tutorial provides a 360-degree understanding of how to prepare for and mitigate a communications crisis.
The Crisis Management Guidebook is available at http://www.prnewsonline.com/store/46.html.
PR News’ Crisis Management Guidebook is an essential resource for PR professionals at any organization. This guidebook delivers a comprehensive look at how to handle a PR crisis all while staying cool and calm.
Contact Laura Berdichevsky at lberdichevsky(at)accessintel(dot)com with any questions regarding this guidebook.
The PR News family of products also includes the weekly PR News publication, The Digital PR Summit, Media Relations Forum and PR Measurement Conference, PR Webinars and Workshops, PR Guidebooks, Platinum PR Awards, PR People Awards, Nonprofit Awards, 15-to-Watch and more. Visit PR News online at http://www.prnewsonline.com.
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