Mann's Bait Company Builds Customer Relationships Online with iService

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Mann's Bait Company is using the iService customer interaction solution from One-to-One Service.com to build strong customer relationships online. The system handles most aspects of the company's web-based self-help, e-mail response, social networking, and e-mail marketing.

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iService provides a complete customer interaction solution

We implemented the iService customer interaction solution to streamline the way we provide self-service to customers at MannsBait.com, ensure every question gets an appropriate response, and manage our online marketing campaigns.

Mann's Bait Company is one of the largest producers of fishing lures in the world, and is 100% made in the United States. Although their products are stocked worldwide through dealers, they also sell direct on their website at http://www.MannsBait.com. The company is known for having great relationships with its customers, and they realized it's important to provide a high level of service online as well.

"Although e-commerce is not the majority of our revenue, it is an important sales channel and we value our direct consumers ," said Kurt Oelerich, Mann's Bait Company CFO. "It's important for us to ensure that every visitor of our website gets prompt service and timely answers to their questions. We implemented the iService customer interaction solution to streamline the way we provide self-service to customers at MannsBait.com, ensure every question gets an appropriate response, and manage our online marketing campaigns. As a result, we've seen increases in online sales of up to 30% and have some very loyal customers."

The iService customer interaction solution includes contact management, e-mail response management, a web-based knowledge base, and a complete outbound e-mail solution known as iCentives. In addition to online service and marketing support, Mann's Bait is also using the system to support their social networking sites on Facebook and YouTube.

"One of the challenges companies have with their social networking sites is monitoring content and responding quickly to their fans," said Scott Whitsitt, President and CEO of One-to-One Service.com. "It's not feasible to have someone constantly checking a fan page for updates. Mann's Bait has integrated iService with their Facebook fan page so every posting is routed to iService for follow up. This ensures that every comment can be quickly viewed and, if needed, responses are posted back to the customer in a timely manner."

About Mann's Bait Company
Mann’s Bait Company, a leading manufacturer of a broad range of artificial lures for both freshwater and saltwater fishing, has sold its high quality products to recreational fishermen around the world for over 50 years. Located in Eufaula, AL, Mann’s Bait Company can be reached at 800.841.8435 or on the web at http://www.MannsBait.com.

About One-to-One Service.com
One-to-One Service.com is a leading provider of web-based email response management and customer interaction software (iService) that is easy to implement and enhances each customer interaction. iService routes and manages customer email inquiries, captures a complete history of every customer interaction, provides a powerful self-help web site, and includes integrated email marketing modules (iCentives®). iService is available as an on-demand or on-premise solution and can be easily integrated with your existing web site.

Formed in 1997, One-to-One Service.com is a veteran in the email response management and eCRM industry. Located in Champaign, Illinois, One-to-One Service.com can be reached at 217.398.MAIL (6245) or on the Web at http://www.1to1service.com.

iService, iCentives, the One-to-One Service.com logo, and the name One-to-One Service.com are registered trademarks of One-to-One Service.com, Inc.

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Scott Whitsitt

Joe Nuval