San Francisco, CA (PRWEB) January 31, 2012
The makers of the popular Twitter analytics web service, TweetReach, have announced record results for 2011 and significant momentum going into 2012. The TweetReach service, used every day by thousands of companies around the world to measure activity on Twitter, provides social analytics to marketers and agencies to enable them to better understand and act upon the social media conversations happening around their brands.
“As more brands, agencies and media companies use Twitter to engage with their audiences, they are looking for simple but powerful analytics to measure the impact of that activity,” said Hayes Davis, Co-Founder and CEO of Appozite, the makers of TweetReach. “This continues to create tremendous demand for our products, and our growth in 2011 is reflective of the value they see in TweetReach. As we enter 2012, we are in a great position to continue our rapid expansion and address an even broader set of social media analytics needs.”
TweetReach saw 442% revenue growth from 2010 to 2011. In 2011, TweetReach users ran more than 1.7 million Twitter analytics reports, and TweetReach analyzed tweets for half of the top 10 public relations firms in the world, as well as 25% of the Fortune 500. A few of the major events TweetReach tracked for its customers in 2011 include President Obama’s Twitter Townhall, Super Bowl XLV, the 83rd Annual Academy Awards, ESPN’s X-Games 17, the final episode of The Oprah Winfrey Show, and many more. TweetReach is now tracking and analyzing more than 1 million tweets every single day for its customers.
TweetReach enables companies to analyze the impact of their Twitter campaigns by providing tools to determine the reach and exposure of any keyword, phrase, URL, hashtag, or Twitter name. Every day, thousands of people around the world use TweetReach to measure tweets about their brands, clients, and events. Based in San Francisco, TweetReach is built by Appozite. Follow @TweetReachApp on Twitter.