Despite Poor Snow Conditions, Mountain Threads Boasts Inspiring Fourth Quarter Revenue

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After discouraging snowfall at the start of the 2011-12 season, the Colorado snow sports industry was left feeling let down. Mountain Threads, a ski clothing rental service based in Colorado, has experienced pleasing fourth quarter revenue, given the circumstances.

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Due to light precipitation in much of the Western U.S., the Colorado snow sports industry kicked off the 2011-12 season with a frighteningly slow start. With predictions of a wet La Niña weather pattern this winter, the cloudless blue skies left skiers and snowboarders crestfallen. Fortunately, the industry as a whole is very grateful for some generous snowfall in recent weeks.

After Colorado’s drought-like weather in December and early January, ski resorts and related businesses were no doubt feeling a little nervous. But while many players in the industry experienced disheartening numbers in December, Mountain Threads, a ski clothing rental company based in Golden, CO, wrapped up excellent fourth quarter numbers for 2011. Comparing 2011 fourth quarter revenue against 2010 for the same period reveals 42% growth – an impressive figure given the adversity of unappealing snow conditions across Colorado.

Colorado’s snow sports visitors can rest assured. About mid-way through January Colorado was blessed with a few big storms, leading to approximately 57 inches posted at Vail last week. Common speculation throughout the industry suggests that this is no doubt a La Niña season, even if it has arrived fashionably late.

When La Niña conditions hit full force, dressing with the proper ski and snowboard gear will be increasingly important. The first step to enjoying the snow is staying warm and dry amid the cold and wet. For a day trip or a week long vacation, Mountain Threads can provide the proper ski wear rentals for the slopes.

About Mountain Threads
Mountain Threads is a ski clothing rental company based in Golden, CO. Carrying high-performance gear from reputable brands, Mountain Threads helps assure a warm and dry experience on the slopes. With convenient delivery and pick-up options, customers can arrange to have orders waiting for them at their resort accommodations. Learn more at http://www.mountainthreads.com.

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Julie Petty
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