MomentFeed Establishes Partnership with Foursquare

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Companies collaborate to streamline venue claiming and optimization

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“Our goal is to make it that much easier for brands to market through foursquare,” said MomentFeed CEO and Founder, Rob Reed.

MomentFeed. Inc., the first location-based marketing platform for the enterprise and a leader in the SoLoMo space, today announced a partnership with foursquare to claim venues on behalf of its clients, providing an interface to efficiently manage hundreds or thousands of locations.

Claiming venues on foursquare is a process whereby brands take ownership of their respective venues, which correspond to each of their real-world locations, in order to leverage the foursquare Merchant Platform. This enables brands to do the following: update venue details, including the address, geocode, and branding; access venue analytics including customer demographics and loyalty; and manage foursquare Special campaigns for customers who check-in. For brands with a large number of locations, this can be challenging. This is one of the fundamental issues MomentFeed addresses.

“Our goal is to make it that much easier for brands to market through foursquare,” said MomentFeed CEO and Founder, Rob Reed. “The MomentFeed platform offers the added benefit of Venue Optimization™, which increases the likelihood of discovery and customer engagement at the point of sale.”

“We’re psyched to see the tools MomentFeed is building on top of our Merchant Platform,” said foursquare Director of Business Development, Jake Furst. “Optimizing the venue management process from claiming venues to managing foursquare campaigns will allow brands to increase both sales and engagement metrics through the MomentFeed dashboard.”

For current MomentFeed clients, this means taking control of newly opened venues on foursquare is as simple as entering a street address or uploading a CSV file to their MomentFeed account. In the restaurant, retail, hospitality, and banking industries, this can amount to hundreds of new locations every quarter. These new features significantly streamline the process for brands and foursquare alike.

For companies that are new to foursquare, MomentFeed’s Venue Optimization™ process simplifies the initial setup. This includes identifying and merging duplicate venues and updating all claimed venues with accurate details and branding. This is like SEO for a brand’s locations. Given that foursquare is facilitating real-world search, discovery, and social engagement, it’s imperative that venue information is as accurate and comprehensive as possible. foursquare venues are becoming key consumer touch points. They are truly brand assets and ought to be managed accordingly.

About MomentFeed
MomentFeed is a location-based analytics and campaign management service (SaaS) for companies with 20+ locations to manage. The MomentFeed platform enables companies to measure consumer engagement activity and sentiment at the point of sale; launch, measure, and optimize location-based marketing campaigns; and maintain relationships with their most valuable customers via Foursquare, Facebook, and Twitter across hundreds or thousands of locations through an integrated, Web-based solution. MomentFeed is the first company to offer Venue Optimization™ as a service for multi-location brands. The MomentFeed platform is available globally, and the company is based in Santa Monica, Calif. Visit http://www.MomentFeed.com.

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Laura Gardner