Businesses in the New Madrid Seismic Zone need to take the risk of earthquakes seriously. Spending a little time now to prepare will save a lot of time and resources later.
Tampa, FL (PRWEB) January 31, 2012
Gail Moraton, business resiliency manager for the Insurance Institute for Business & Home Safety (IBHS), will present the organization’s business continuity tool, Open for Business®, at the 19th annual Earthquakes: Mean Business seminar, Friday, February 3 in St Louis.
The seminar is aimed at raising awareness of the earthquake risk in the central United States and providing stakeholders with the information and tools they need to better prepare for and recover from future earthquakes. Those expected to attend include decision-makers in business and industry, elected government leaders, and others whose interests include mitigating earthquake risks.
“Many people still think earthquakes in the U.S. only occur in western states,” said Moraton. “Scientists have learned, however, that earthquakes in the New Madrid area are not extraordinary events, which means we need to help residents and business owners prepare for this kind of disaster,” she explained.
The New Madrid Seismic Zone (which includes parts of Alabama, Arkansas, Illinois, Indiana, Kentucky, Mississippi, Missouri and Tennessee) experienced some of the worst earthquakes in U.S. history. During 1811-12, the New Madrid area was violently shaken by a series of three earthquakes above a magnitude 7, and up to 200 substantial aftershocks. According to the U.S. Geological Survey, a similar risk exists today.
IBHS has developed Open for Business®, which is a free, easy-to-use tool that enables small to mid-sized business owners to create a comprehensive business continuity plan. The toolkit includes valuable planning worksheets, business continuity and disaster recovery tips and risk-specific property protection information.
“This program guides business owners through the process of preparing a plan to survive and recover from disasters as quickly as possible so they can minimize downtime and get back to business as usual,” Moraton explained. “Businesses in the New Madrid Seismic Zone need to take the risk of earthquakes seriously. Spending a little time now to prepare will save a lot of time and resources later.”
To arrange an interview with IBHS, contact Joseph King at 813-675-1045/813-442-2845, jking(at)ibhs(dot)org or via direct message on Twitter @jsalking.
About the IBHS
IBHS is an independent, nonprofit, scientific and educational organization supported by the property insurance industry. The organization works to reduce the social and economic effects of natural disasters and other risks to residential and commercial property by conducting research and advocating improved construction, maintenance and preparation practices.
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