CROSSMARK Forms New Drug and Value Business Unit

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CROSSMARK Drug and Value, part of CROSSMARK's Sales Agency, to provide growth solutions for manufacturer and retailer clients in drug and value channels

Alex Yakulis To Lead CROSSMARK Drug and Value

"CROSSMARK will provide strategic headquarter and analytical support to assist drug and value channel clients in achieving their desired outcomes"

With the continued growth and importance of the drug and value channels, CROSSMARK –- a leading sales and marketing services company in the consumer goods industry -- has announced the formation of CROSSMARK Drug and Value, a new business unit that is part of CROSSMARK’s Sales Agency. The new unit -- consisting of CROSSMARK MPG Drug and CROSSMARK Value -- is dedicated to providing growth solutions for manufacturer and retailer clients in these two strategic channels.

Alex Yakulis, with more than 30 years of industry experience and with significant experience in the drug and value channels, has been named to head the group as Vice President, General Manager. Yakulis previously worked with clients in these channels as CROSSMARK’s Vice President of Business Development.

According to Yakulis, the drug and value channels are very strategic for CPG marketers as they seek to attract shoppers who prefer shopping in small formats located in convenient locations.

“CROSSMARK will provide strategic headquarter and analytical support to assist clients in achieving their desired outcomes,” he explained. “This will be complemented by retail merchandising support at more than 40,000 retail locations in these two channels.”

Yakulis is active on a number of industry boards, including the NACDS Retail Advisory Board, the GMDC Board of Directors, and the CHPA Business Development Committee. He also serves as chairman of the NACDS Industry Issues and Projects Committee and the GMDC Membership Advisory Board.

CROSSMARK (http://www.crossmark.com) is a leading sales and marketing services company in the consumer goods industry, providing growth solutions with exceptional service to manufacturers and retailers. For over 100 years, CROSSMARK has helped the most powerful brands in the world achieve their business objectives across a wide range of retail channels. Expertise encompasses the areas of Headquarter Sales, Retail Merchandising, Retailer Solutions, Event Marketing, In-Store Data Collection, Retail Analytics, and Retail Technology Solutions. Headquartered in Plano, Texas, CROSSMARK employs more than 30,000 associates worldwide with 40 offices throughout the U.S., Canada, Mexico, Australia and New Zealand.

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Phil Roth
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