Employer surveys consistently reveal the importance of effective communication skills for securing a job, as well as for job performance, career advancement and the success of a business.
Omaha, NE (PRWEB) January 31, 2012
The Rule of Thumb Book Series has been created in collaboration with the Small Business Association of the Midlands. The three titles are: Rule of Thumb: A Guide to Small Business Marketing (David Catalan), Rule of Thumb: A Guide to Marketing Yourself for Success (Rita Rocker) and Rule of Thumb: A Guide to Communication Basics for Small Business Owners and Managers (Marian Shalander Kaiser). They are now available at http://www.writelife.com and major online retailers such as Target, Barnes & Noble and Amazon.
David Catalan’s book, Rule of Thumb: A Guide to Small Business Marketing is an introductory guide for the first-time entrepreneur starting a new small business, as well as for an existing business owner who wants to grow and needs marketing advice. In clear and practical language, the author describes the essential, need-to-know concepts which combine to drive strategic directions toward success. Highlights include planning, budgeting, branding, advertising, social media, and public relations.
David Catalan is the President of Catalan Consulting. He moved to Omaha, NE from Los Angeles in 1980 with the Union Pacific Railroad. He has served in a variety of leadership roles in both the for profit and non-profit worlds.
Rita Rocker’s book, Rule of Thumb: A Guide to Marketing Yourself for Success was written to help individuals build a successful, personal brand. Rocker commented, “In today's competitive business environment, good manners, proper speech patterns, a dynamic appearance, professional communication and networking skills can make the difference between getting ahead and being left behind.”
Rita Rocker is a national speaker, Owner, Communications and Image Specialist with Transformation Academy, LLC. She provides life and career-transforming crash courses to mature teens and adults.
Marian Shalander Kaiser’s book, Rule of Thumb: A Guide to Communication Basics for Small Business Owners and Managers provides basic information to help improve both written and oral communication skills. Kaiser stated, “Employer surveys consistently reveal the importance of effective communication skills for securing a job, as well as for job performance, career advancement and the success of a business. Good communication reflects directly on the company, creating trust and presenting a professional image to build better business relationships.”
Marian Shalander Kaiser is the owner of WriteWorks, Inc., a consulting business offering services in writing, editing and grant writing, as well as workshops in oral and written communication skills, effective e-mail communication and enhancement of business networking skills. She is also an adjunct instructor at the University of Nebraska at Omaha, teaching Managerial Communications.