Top Personal Trainer in Michigan Goes Social

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Art of Strength West Bloomfield trainers launch digital campaign.

In addition to acquiring a brand new Metro Detroit location which will be announced shortly, West Bloomfield gym, Art of Strength launched an exciting digital campaign this month.

AOS Lead Trainer, Mike Knight has long been considered the top personal trainer in Michigan, regularly working out professional athletes (players from both the Detroit Lions and Detroit Red Wings can often be found breaking a sweat in his presence), Hollywood stars (he got Miley Cyrus' heart rate up on a recent Detroit visit), and any health conscious average Joe looking for an alternative to the box gym. Now, he and his fellow Art of Strength trainers are taking their expertise digital, utilizing Facebook and Twitter to share gym updates, fitness tips, industry news, and pictures and videos of sports stars get worked over.

Art of Strength's expanding web presence is their latest move to reach out beyond the loyal following they've amassed since opening. Though the AOS workout is notoriously taxing and intense, Mike Knight insists that his workout is not just for athletes or gym rats. On the contrary, actually. "We've got kids who are 12 or 14-years-old, and we've got two clients who are in their seventies," Knight says. "The amazing part is, all those people can be trained in the same room, just using different tools."

Tools like kettlebells and nautical ropes are most often associated with the Art of Strength workout, but Knight believes these instruments are just the first step in a larger, more important process of core fitness. "People get caught up with the tools too much. Whether it's a rock or it's a tree or it's a rope... We want you to use your body to move the thing as effectively as possible," he says. "That, in a nutshell, is what we like to talk about."

And just like the ropes and kettlebells, the tools of social media are merely the starting point for Art of Strength's newest expansion. The West Bloomfield gym intends to continue their growth well into 2012, when a second Metro Detroit location will be launched, and their message of hard work, efficiency, and fitness travels beyond the workout room.


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Trevor George
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