Corporate Event Planners Spending More on Celebrity Entertainment

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Organizations and individuals are increasingly looking to celebrity entertainment to create memorable events.

Book the Best

Book the Best

Bringing in a headliner, even to meet everyone and say hello, can be a huge savings over more traditional corporate events.

Even in a down economy, more companies and event planners are using star power to help motivate and celebrate achievements, according to Mark Steiner of Book the Best, the celebrity booking division of The Gig Bureau. “We’ve been seeing a marked increase in corporate celebrity bookings, mostly for appearances and employee meet-and-greets,” says Steiner. “Corporate bookings typically peak at the end and beginning of the year, between holiday parties and shareholders’ meetings, but we’ve seen a steady increase each month.”

Book the Best is no stranger to celebrity bookings, having worked with corporate event planners for many Fortune 500 companies since their inception as Steiner Talent in 1996. “It’s not uncommon to get a few dozen calls a day for celebrity bookings, but companies are definitely becoming more creative in how they want to leverage star power,” Steiner says. “We recently had a corporation contact us about booking a celebrity headliner specifically to meet and greet with their employees as a way of saying thanks and giving back. Instead of inviting everyone to a day of boring presentations, they decided to bring in a celebrity to mingle with the employees and make it a memorable event.”

For some companies it goes deeper than trying to grab headlines or being talked about in social media. According to Steiner, as long as the goals are realistic a company can secure a celebrity to entertain the company for much less than a traditional retreat. “Bringing in a headliner, even to meet everyone and say hello, can be a huge savings over more traditional corporate events. When you add up transportation, venue rental and catering costs for a more traditional corporate function, it’s not an insignificant expense,” said Steiner.

The uptick in celebrity and chart-topping musicians has not been exclusive to corporations though, as many parents are searching for ways to throw bigger and better parties. Sweet 16 parties, known for being lavish affairs, are increasingly becoming hot-spots for celebrity sightings.

“For some parents, this could be the biggest event of their daughter’s childhood, and they want to make a big splash with their favorite singer joining in a chorus of ‘Happy Birthday,’ or their ‘star crush’ helping blow out the candles on their birthday cake,” says Steiner. “With Book the Best, we’ve taken the pressure off the parents or the event planners by streamlining the celebrity booking process. They can give us a call, let us know who they want to make that special appearance, and we take care of the first contact, negotiations, and countless other areas where big-ticket bookings can go wrong. We’re putting the stars within reach.”

Book the Best, the celebrity booking division of The Gig Bureau, has offices in Springfield, MO and Wilmington, NC. They have worked with corporate clients ranging from Acura to Saks Fifth Avenue, and have booked all types of entertainment including Mythbusters, Kellie Pickler and The Flying Wallendas. In addition to celebrity bookings and talent management, they operate Gig Salad, the place to book over 20,000 local and regional entertainers throughout the US and Canada. They can be reached at 866-788-GIGS and at


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