(PRWEB UK) 10 October 2012
The national campaign is challenging Britain’s eight million smokers to quit for a month. Those taking part receive free support to stay strong and smoke free as well as an especially designed smart phone app to monitor their progress as well as send motivational texts.
Dr Nigel Carter, Chief Executive of the British Dental Health Foundation, said that the initiative provides a great opportunity for smokers to quit. The foundation also runs Mouth Cancer Action Month, a cancer often caused by smoking. Smoking can transform saliva into a deadly cocktail that damages cells in the mouth and may turn them cancerous.
Smoking is the biggest cause of premature death in the UK and accounts for one in four of cancer mortalities and a fifth of all cancer cases.
Nicolites provides rechargeable electronic cigarettes to aid smokers trying to quit the habit and is supporting the Stoptober campaign with its own Swaptober initiative. Managing Director, Nikhil Nathwani explains:
“We fully support the government’s Stoptober campaign, and have released our Swaptober survival kit for smokers who want to swap their tobacco cigarettes for the smoke-free electronic equivalent. Our 28 day kit includes one rechargeable kit and four refills with an option of strengths and has free post and packaging. We hope the campaign encourages many smokers to quit for good.”
Nicolites is now the leading and most widely available brand of electric cigarette in the UK; they have formed business partnerships with many of the largest retailers to bring these wonderful innovations right on to the doorstep of every person in the country. Established in late 2007, Nicolites has grown into a multi-million pound company with international distribution networks and continues to grow at a phenomenal rate.