James Price of San Diego: Pinterest Offers Unique Opportunities for Small Business Marketing

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More and more small businesses are considering Pinterest as a viable marketing tool—and James Price of San Diego contends that they are right to do so.

In 2012, Facebook and Twitter are recognized, across the board, as potentially useful marketing tools; other, newer social media sites are less commonly accepted, however, and in some cases receive lingering skepticism. Pinterest is a prime example of this; according to the online marketing publication EConsultancy, Pinterest has gained in popularity among small business owners, yet it remains far less prevalent than Facebook, Twitter, or even LinkedIn. The EConsultancy report contends that Pinterest actually has myriad uses for small business owners, particularly when it is used strategically; James Price of San Diego has weighed in with his advice for doing precisely that, issuing a new press statement to illuminate the role Pinterest can play in a small business’ marketing campaign.

James Price is an entrepreneur and the current CEO of Aero Financial, a California company that seeks to help underperforming small businesses become more profitable. Among the services rendered by Aero Financial are social marketing, accounting, business plan development, and more. James Price has released a new press statement, addressing small business owners.

“Pinterest has not yet reached anything like the sheer membership volume enjoyed by Facebook, yet in terms of its rate of growth, it is without peer,” says Price, in his new press statement. “Now is the perfect time for small businesses to start cultivating a presence on Pinterest, which could yield tremendous results both now and in the future.”

Price goes on to note that, while Pinterest does not have as many members as Facebook, it is considered by many to be more effective in terms of generating sales. “Pinterest can be an incredible asset, if you know how to use it properly,” notes James Price. “This article offers some stellar tips for implementing it smartly and shrewdly.”

Among the tips offered in the article is that it is useful for small business owners to search like-minded users, from within their niche, and use their own profiles to connect with other, potentially interested parties. The article also notes how important it is for Pinterest marketers to specifically define their content, and to maintain high standards of quality.

“Developing high-quality, specifically targeted content is perhaps the most crucial thing of all,” says James Price of San Diego. “Pinterest is all about engaging users through images that appeal to them, which means that using it effectively is all about cultivating or locating the kinds of superior images that are likely to draw the attention of the targeted demographic.”

James Price and his company, Aero Financial, provide social marketing consultancy services to a variety of small and mid-sized business clients.


James Price of San Diego is the Chairman and CEO of Aero Financial, a firm devoted to providing superior business development and marketing services to companies of all kinds. With 25 years of experience in the financial sector, Price is skilled at discovering promising, under-funded business ventures and building them up through public financing options and investment banking. A proud veteran of the United States Army, James Price currently sits on the board of numerous organizations, including the YMCA of San Diego and the I AM Foundation.

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April Parks
PR Management Inc.
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