Allstar Electrical Services of Denver Re-Launches a New, Enhanced Website

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The electrical contractor, celebrating its 12th anniversary in 2012, sought a new web platform that was equal to its dedication for peerless performance.

Allstar Electrical Services, a full-service commercial, industrial and residential electric services contractor headquartered in Denver’s Stapleton business neighborhood, has re-launched its website at with a new design, more detailed service pages, faster loading speed, more electrical informational resources for visitors, and easier and quicker consultation request forms and customer communications options.

“We understand that a website is now the first thing that a potential customer sees in a service provider, and as such is the calling card for our business,” said Gary Stone, founder of Allstar Electrical. “We wanted a website that immediately spoke to our mission --peerless professionalism – and we got that and more with this new platform.”

Stone, a master electrician for 30 years, worked for some of the most recognized electrical firms in Colorado, decided in the year 2000 that he could build a better, more customer-service oriented electrical contractor business and founded Allstar Electrical. Celebrating its 12th anniversary this year, the firm, with a team of 17 people in the office and in the field, has won many awards for meritorious service from such august organizations as the Rocky Mountain Chapter of the Independent Electrical Contractors and the National Association of the Remodeling Industry. Stone and his staff have broad experience in everything from managing multi-million dollar commercial projects to making house calls for simple switch repairs.

The new website, Allstar Electrical’s fourth web iteration since its founding, is built on the web architecture of ExpressionEngine 2.1, the web’s most powerful and functional content management system (CMS). The new program for content management allowed Allstar Electrical more flexibility in explaining the breadth and depth of its services and expertise, as well as numerous ways to communicate with customers and offer periodic savings certificates.

“We firmly believe we are the best electricians in Colorado for both commercial and residential projects and we strive every day to prove that to our customers,” said Stone. “We wanted a website that would speak to that today and keep us high in Internet search engine results for years to come.”

The new Allstar Electrical website was designed and developed by the Unleaded Group of Denver, a 15-year-old full-service web and marketing agency which has built over 300 custom websites for companies large and small. Unleaded Group is an ExpressionEngine Professional Partner, a designation signifying a demonstrated expertise in building EE platforms and integrating the content management system with other web architecture.

Allstar Electrical performs the full gamut of electrical services, from minor repairs and upgrades in the home to design-build electrical projects for new and retrofit buildings. The firm also performs a variety of remodeling services with money-saving lighting ideas for the home and offices, and expert plans for exterior lighting that meet or exceed LEEDS building requirements at any level and provide unparalleled security and curb-appeal enhancements.

The electrical contractor received the 2011 Super Service Award from Angie’s List and carries an A+ rating from the Better Business Bureau.

Check out the new Allstar Electrical Services website at and discover the full complement of electrical experience and expertise. Owner and founder Gary Stone can be reached at 303-399-7420 or via email at gstone (at) allstarelectrical (dot) com.

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