Celebrates Five Years of Bad-Date Compassion, Evolution of Internet Dating, and Jennifer’s Countless Runner’s Miles

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On the five-year anniversary of, founder and CEO Jennifer Kelton shares a thoughtful, relevant, fast-paced history of Internet dating and mobile dating. An online dating pioneer for half a decade, Kelton keeps her digital sanity with long Forrest-Gump-type runs, wine and green tea.

) Bad Online Dates (BOD), a pioneer in the online bad-date conversation and constantly evolving webspace of online dating, celebrates it’s five-year anniversary on October 18, 2012

(October 2012) Bad Online Dates (BOD), a pioneer in the online bad-date conversation and constantly evolving webspace of online dating, celebrates it’s five-year anniversary on October 18, 2012 . In honor of the anniversary, the company released an infographic summarizing digital dating history from 1965 to today. CEO and founder Jennifer Kelton founded the site to provide a transparent, always-humorous, dedicated, informative online source of encouragement for people who have experienced bad dates. After five years of serving the online dating community, Kelton has concluded that using Internet dating, mobile dating or social networking is a huge boom for finding love and companionship—no longer just a small tip of the dating iceberg. Kelton, dating guru, social media innovator and bad-date expert, says online dating won’t go away anytime soon. “It’s been a remarkable game changer,” she said. “It’s great to see that the stigma of meeting online since launched in 2007 is gone, for the most part.

BOD continues to be an innovative online community that helps people navigate the tragi-comedy of dates gone wrong. It was the first website allowing people to connect in a positive and supportive way based on their shared bad-date experiences. The site now has thousands of fans all over the world who are familiar with the brand and all of the BOD social media touch points. Kelton and BOD are active in the online dating world in many ways, including regular personal appearances, blogs and media interviews. “That’s the aerobic part. Thank goodness I’m a long distance runner,” Kelton said, referring to the incalculable hours it takes to maintain a dynamic online presence in the competitive world of online dating.

“Internet dating is a spectacular thing, because people can now connect with others in a way never before possible,” Kelton said. “At, we’ve worked hard to stay relevant in dating trends and new technology. We’ve been here since there was a stigma against Internet dating. It’s been exciting to see the evolution.

Kelton says the original launch of BOD caused a ripple in the world of dating, because it “opened a can of worms: the dark side of online dating.” Over the last half-decade, Kelton and the site have brought humor and camaraderie to those experiencing bad online dates through online services such as:

Bad Date TV: This three-year-old, ground-breaking webseries shows the comical side of Internet dating gone awry, featuring Bad Date Betty, Bad Date Ben and others who personify the worst and funniest of online daters.

Rescue Bad Dates with Astrology Toolkit: Through a partnership with The Astrologer Kelli Fox, provided astrological insight into love matches.

#BODFortune: Follow, then tweet #BODFortune for a direct message of hope, joy and wisdom to counteract bad dates and other depressing life events.

BadDates iPhone App: With the BadDates iPhone app, you can post your bad date play-by-play right from your phone in real time. Now, instead of having to wait until you’re home in front of your computer to express your horror over the guy who drools while he eats, lies about his age, or yells obscenities, you can get it out of your system right away with the BOD community

Kelton says mobile dating is the next big online dating game changer, because it allows easy real time connections.

The BOD 5-Year Anniversary Infographic shares a “Brief look at Electromance,” including a history of online dating, plus current statistics and insights, including:

  • 11% of all Internet users and 37% of single users have used dating sites
  • 60% of online daters surveyed lied about weight; 48% about height, and 19% about age
  • Half of women dating online are divorced
  • Surveyed men had viewed 597,169 profiles; women had viewed 196,363 profiles
  • Between 2005 and 2010, 26.8% of couples aged 50 and older had met online
  • 10.9% of couples who met on eHarmony had discussed divorce, while 12.1% of couples who met on other online dating sites had discussed divorce
  • 30% of women dating online said they had first-date sex; 77% said they did NOT use a condom
  • In spite of potential negatives, 76% of 759 daters rated e-dating positively

What’s next for Jennifer Kelton and There’s a network television production deal in the works, and in January of 2013 she is launching exciting new functions on the site.

“We take our responsibility of nourishing the lovelorn very seriously, and we plan to continue helping online daters turn lemons into lemonade,” Kelton said. To see the online dating infographic and sources, visit Jennifer Kelton is available for interviews by calling 310-306-2366 or emailing

About Bad Online Dates Founder/CEO Jennifer Kelton
Jennifer Kelton is an entrepreneur, author, social media innovator and dating advisor, who has been investigating the game of love for 30 years. Kelton is founder and CEO of Bad Online Dates, Green Knights Entertainment, Bad Date TV, a new Internet dating game show, and Dating in Disguise, as well as author of Don't Use My Sweater Like a Towel, a candid dating guide. Her work and book have been featured on CNN Living, The Washington Post, iPad News Tracker, TIME Travel, Seattle Weekly, ABC KGTV San Diego, KTVU FOX Oakland, Mashable and many other media outlets. Fans can laugh, post bad dates and get dating advice on the Bad Online Dates Facebook Fan page, Twitter, blogs, Bad Date TV and free Bad Dates app.

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