Integrated Cloud Intelligence, Inc. Webinar Series to Focus on New Segmentation and Targeting Research Methodologies in the Era of Interactive Marketing

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The advent of digital marketing platforms has created opportunities for marketers to append customer web behavior insights to segmentation models and systematically test marketing content against various audiences. These new marketing and research technologies will fundamentally change the way segmentation models will be created in the future.

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Integrated Cloud Intelligence, Inc. (ICI) a premier marketing intelligence firm, has announced the third in a series of thought-provoking webinars on deriving comprehensive and actionable insights from market research is to focus on segmentation and targeting in the era of interactive marketing. The webinar will review how this research can be utilized to optimize marketing content based on segment web activity and increase responsiveness to inflections in market behavior.

The webinar series will be lead by ICI’s CEO and Founder, Dr. Michael R. Malone, who has been providing market intelligence services to many of the Fortune 500 for over 30 years.

“Recent reports noted the market research industry will attain minimal growth due to decreased consumer spending – resulting in more scrutiny with return on research investments,” said Malone. “However, the proliferation of new digital marketing technologies now allows companies to enhance segmentation data with consumer web activity and optimize marketing concepts via website testing.”    

Participants in the webinar will gain insight into the recent advances in segmentation and targeting research, such as: understanding how companies can integrate digital marketing platforms into current research efforts; improve profiling of target segments and micro segments; optimize marketing and advertising concept effectiveness and placement within a company’s website; and develop actionable segmentation and targeting strategies that can be continuously refined via data from customer website activity.

As the Founder and CEO of ICI, Dr. Michael R. Malone focuses on market intelligence solutions for the Information Technology, Industrial Supply and Banking sectors that deliver actionable insights with measurable ROI. Prior to starting ICI, Dr. Malone was the Chairman of Momentum Market Intelligence for over 10 years, focusing on delivering market intelligence solutions to the world’s largest Software, Hardware, IT Services, Industrial Supply, and Banking companies. Dr. Malone has written several works on market research, technology and business practices. He has a Master and Doctorate degree from Claremont Graduate University.

Segmentation and Targeting in the Era of Interactive Marketing is the third series of webinars hosted by Integrated Cloud Intelligence. These 30 minute, industry-specific webinars will be held on the following dates from 1pm to 2pm PST and will be immediately followed by a 15 to 30 minute Q&A session. Space is limited, so early registration is recommended.

Segmentation & Targeting in the Era of Interactive Marketing in the Banking Industry
October 15, 2012 – 1-2pm PST
Webinar Registration Link: https://attendee.gotowebinar.com/register/7594750470469864704

Segmentation & Targeting in the Era of Interactive Marketing in the IT Hardware Industry
October 16, 2012 – 1-2pm PST
Webinar Registration Link: https://attendee.gotowebinar.com/register/6218911779424466176

Segmentation & Targeting in the Era of Interactive Marketing in the Software Industry
October 17, 2012 – 1-2pm PST
Webinar Registration Link: https://attendee.gotowebinar.com/register/3497003674655692288

Segmentation & Targeting in the Era of Interactive Marketing in the Industrial Supply Industry
October 18, 2012 – 1-2pm PST
Webinar Registration Link: https://attendee.gotowebinar.com/register/1788166892022054656

Segmentation & Targeting in the Era of Interactive Marketing in the IT Service Provider Industry
October 19, 2012 – 1-2pm PST
Webinar Registration Link: https://attendee.gotowebinar.com/register/3559774793485443072
About Integrated Cloud Intelligence, Inc. (ICI)
Integrated Cloud Intelligence, Inc. (ICI) works at the intersection of research and technology. ICI offers market intelligence solutions that provide actionable insight and measureable return on investment by combining cutting edge technologies with research methodologies cultivated from serving many of the Fortune 500 for over years. ICI’s unique and proven approach ensures clients will get the right information to the right people at the right time. For more information about ICI, please visit http://www.icintel.com.

Press Contact:
Zachary R. Malone
Director, Marketing & Sales
Integrated Cloud Intelligence, Inc.
Phone: 800-592-5167 x2
Direct: 360-799-5062
Email: zmalone(at)icintel(dot)com

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