DemandBridge Acquires Software Development Firm flozio

Deal will Enhance On-Demand Web-to-Print Tool, a Successful Product for DemandBridge Customers

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By acquiring flozio, we are better positioned to continually upgrade the performance and stability of a tool that has already proven successful in the marketplace.

Hunt Valley, MD (PRWEB) October 17, 2012

DemandBridge LLC, a leading provider of technology solutions for market-leading print distributors, acquired the opportunity assets of Cleveland-based flozio Inc., a software-as-a-service (SaaS) provider to the print industry. Financial details of the transaction, which closed Oct. 11, were not disclosed.

The acquisition is expected to further DemandBridge’s ability to help print distributors increase revenue and gain accounts.

flozio’s main software application, DocumentBuilder, is now owned by DemandBridge. DocumentBuilder is an interactive, web-based tool that enables organizations to create, print and distribute professionally bound documents without ever leaving the desk. The technology is a feature within DemandBridge’s DB Enterprise (DB/e), the print industry’s leading on-demand marketing, promotion and print eProcurement portal for distributors. DB Enterprise is used by more than 400,000 registered print buyers.

“We focus on ways to help our customers become more successful and profitable,” says Brian Fritsche, president and CEO of DemandBridge. “The DocumentBuilder tool gives our new and existing clients a simple way to create, finish, publish, and ship business documents and presentations — all within the same feature-rich platform they currently use for marketing content and asset management. By acquiring flozio, we are better positioned to continually upgrade the performance and stability of a tool that has already proven successful in the marketplace.”

Distributors using DocumentBuilder report the technology helps their clients improve brand control, and track and analyze document spend.

"Innovation is a huge differentiator for today’s print and marketing service providers, and our distributor clients appreciate the ability to bring meaningful technology solutions to their customers,” says Mark Johnson, CEO of Four51, a Minneapolis-based firm that provides a range of e-commerce tools to print distributors. “Print and marketing service providers need to recognize that, whether they like it or not, they are now positioned as technology integrators. They are being required to provide a wider range of linked applications to their clients in order to deliver the product and services demanded. Four51 is pleased to be working with DemandBridge and to have integrated DocumentBuilder to make it easier for our platform clients to offer this innovative technology to their customers. We are excited about collaborating with DemandBridge on ways to continually improve this innovative technology.”

About DemandBridge
DemandBridge, headquartered in Hunt Valley, MD, delivers the technology solutions that print distributors need to achieve sustainable growth and profitability. DemandBridge offers the only end-to-end platform — DB Enterprise — that connects a distributor's accounting, operations and inventory systems with the industry's leading on-demand marketing, promotion and print eProcurement portal. DB Enterprise is used by more than 400,000 registered print buyers. DemandBridge is owned by WebbMason, one of the fastest-growing integrated marketing solutions and services providers in the United States. WebbMason helps marketers and operations professionals manage brand consistency, streamline processes and save money through a winning combination of industry expertise, exceptional promo and print management capabilities, and technology innovation. For details about WebbMason, please visit http://www.webbmason.com and for more information about DemandBridge, please visit http://www.demandbridge.com.

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Contact:

Carol Wolicki
410-785-1111, ext. 1111
carol(dot)wolicki(at)demandbridge(dot)com


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