Larry Schack Joins Greenberg Brand Strategy for Innovation Role

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Larry Schack, the former Chief Client Strategist at Millward Brown, has joined Greenberg Brand Strategy as Partner for Innovation and Insight.

Larry, Iwan, Andrew img

L to R: Larry Schack, Iwan Thomis, Andrew Greenberg

Larry Schack, the former Chief Client Strategist at Millward Brown, has joined Greenberg Brand Strategy as Partner for Innovation and Insight.

As part of Greenberg's leadership team, Schack will focus on the intersection of clients, innovation, partnerships and programs, particularly the development of the humanQuant (TM) practice—the Greenberg vision of uniting rigorous analysis with genuine human understanding.

Schack will be based in Boston but will work with clients and Greenberg teams across the US and Asia.

Founder and CEO Andrew Greenberg commented, “I've worked with Larry over many years, and I'm excited by his energy and insight into the challenges and opportunities for our industry. He has incredible experience, and we are excited about his role in helping extend our capabilities and shape the future of the company.”

“I am thrilled to join a place so committed to reimagining what research can do for its clients,” said Schack.

Schack brings a wealth of research, strategic marketing and brand development experience to Greenberg from his broad tenure across the client and agency world. Prior to Millward Brown, he provided strategic counsel for Fortune 100 businesses and policymakers in Washington DC and London on behalf of Penn Schoen and Berland. Schack has also served as President and Chief Revenue Officer at Global Market Insite and Group Research Manager and Communications Director at Microsoft. He holds a PhD in Government and Foreign Affairs from the University of Virginia.

About Greenberg Brand Strategy:
Greenberg Brand Strategy is a leading strategic insights consultancy. Guided by a WholeHuman (TM) approach, Greenberg is recognized for integrating methods to produce holistic pictures of what motivates and inspires people and, in the process, revealing future opportunities for growth.

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Iwan Thomis, Chief Strategy Officer
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