eLayaway Signs Agreement With Dynamic Signal; Embarks on New Social Journey

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eLayaway, the Smart Way to Plan & Pay™, Dynamic Signal to embark on a new social journey that centers on vibrant and engaging content aimed toward giving customers a complete and fulfilling layaway experience.

eLayaway, Inc. (OTCBB.ELAY) (“eLayaway” or “the Company”), parent company of DivvyTech, Inc. -- creators of innovative recurring payment technology solutions, specializing in online layaway services, is pleased to announce a new partnership agreement with Dynamic Signal, a California-based provider of Social Customer Relationship Management (CRM) services.

As the leader in layaway payment processing technology, eLayaway empowers merchants and retailers with an automated payment solution that is designed to support the implementation and management of a layaway program. Consumers can use eLayaway to shop debt-free with participating affiliates to ease the cost of purchasing products like the Apple® iPad®, WalMart® or Best Buy® gift cards, merchandise from Sears® & Kmart®, or even Whirlpool® appliances and much more.

eLayaway currently boasts over 110k registered members to its website and expects explosive growth over the next quarter. 29% of daily traffic to eLayaway.com is comprised of new, first time visitors and with a new website redesign on the horizon, both parties expect an increase in the amount of new members and sales growth.

"A recent study conducted by The Pew Research Center reports that over 65% of online adults are using social networking sites. The need to have an online presence and influence within the social community is vital," stated Sergio Pinon, Chief Executive Officer and Founder of eLayaway. "The opportunity to work with a company as innovative and knowledgeable as Dynamic Signal will give eLayaway the ability to leverage growing social networks to further support our continued focus of driving revenues, membership and website traffic."

Dynamic Signal was chosen for their visionary leadership and reputation for finding and connecting with influencers, and their unparalleled ability to create community influence and fuel content that generates trust, knowledge and sharing.

As a leader in content marketing and consumer engagement solutions, Dynamic Signal is uniquely positioned to address the social challenges that face eLayaway. Their team of Social Experts will assist in the rigorous growth plan that has structured eLayaway to garner over 1 million registered new users. eLayaway management expects the increase in membership to have a direct impact on the amount of transactions and overall revenue that is recognized. Dynamic Signal’s scalable solutions and expertise in word-of-mouth marketing will allow eLayaway to capture the social conversation and engage with its audience on a personal level, even as it grows.

Ed Delfs, CRO of Dynamic Signal, added, “Every day we’re seeing more customers come to us asking how we can help them solve their challenges around increasing customer acquisition and drive more meaningful relationships with their members. eLayaway is taking an innovative approach to consumer payment solutions and we’re pleased to help them achieve their vision.”

About eLayaway
eLayaway®, Inc., is a publically-traded (OTCBB: ELAY) American payment and retail technology company headquartered in Tallahassee, Florida. The Company provides the management, administrative, marketing, IT and other pertinent resources for its six subsidiaries; DivvyTech, Inc., eLayaway, Inc., NuVidaPaymentPlan.com, Inc., PlanItPay.com, Inc., and Pay4Tix.com, Inc. For more information, please visit: eLayawayInc.com. Press summary, logos and screenshots available for download at: eLayaway.com/press.

About Dynamic Signal
Dynamic Signal is an Enterprise Marketing Software as a Service company that provides Social CRM, Content Marketing and Customer Engagement solutions designed to drive awareness, growth and ROI from Social Media for our customers. Dynamic Signal's customers include top companies across entertainment & media, consumer packaged goods, financial services, fashion & beauty, high tech, and advocacy. The company, founded in 2010, is based in San Bruno, CA and is comprised of a veteran management team and top-tier investors including Trinity and Venrock.


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Kenny Lee
Dynamic Signal
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Melissa Valido
eLayaway, Inc.
850.219.8210 8221
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