the most cost effective way to market your store is by promoting it on Facebook, Twitter and Pinterest.
Austin, TX (PRWEB) October 11, 2012
Cinsay continues to add new merchants each week to its growing portal of diverse Smart Store™ accounts. Small businesses from bakeries, to hair salons to jewelers and professional services are launching their own Smart Store™ platforms every day as the Christmas season approaches.
“We are actively working overtime to get merchants’ Smart Store™ platforms launched in time for the holiday season. The power of video combined with eCommerce technology creates a compelling tool that any size business can take advantage of today’ , said Christian Briggs, CEO and Founder of Cinsay. “The last quarter of the year is when most stores make their biggest revenues in sales, and we’re right there to support them with the latest technology that enables them to reach even more online and mobile shoppers”, he added.
5 Tips for Optimizing Your Online Store for the Holidays
Visual sells – featuring pictures and video of products consistently will sell your products and services better than text-only stores. Pictures which offer zoom or magnify options will give potential buyers a more up close and personal view of your merchandise. Merchants who add video to their store increase conversions even more! In fact, video has shown to increase shoppers to ‘take action’ by as much as 40%! Use high quality images and video as much as possible to give audiences a realistic view of your products. If you don’t have a video, you can use online creation tools like Animoto to make quality videos incorporating text and your product pictures.
Use Social Media – the most cost effective way to market your store is by promoting it on Facebook, twitter and Pinterest. All three sites are free to use, easy to set up and offer various ways to post pictures and video of your merchandise. Free tools like Woobox allow you to easily embed your video or store on your fan page. The best part is, your friends, followers and shoppers can ‘share’ your store with their inner circles! Use keywords that specifically target what you’re selling; this will help potential shoppers find your posts when they search the web for a particular item or service. Also, where applicable, tie in your merchandise with trending topics or a popular #hashtag which can be associated with your store. Are people talking about a new music video and you happen to have a DJ business? Bingo! You just found your free promotional tag.
Provide an incentive – it is a simple fact; we consumers are motivated by creative incentives. You can use limited-time discounts, free shipping, free gift-wrap, a free item with purchase or a combination of any of those. Providing urgency for shoppers to ‘buy now’ can more than double your shopping cart conversions and get your store off the ground early for the holiday season.
Be Organized and Monitor Results - Before launching your ecommerce store, make a list of everything you’ll need to be prepared and to keep your business running efficiently. Once your store is open, you will have little time to play catch up and become organized. Set up your accounting, inventory tracking, shipping and social media tools in advance. Cinsay uses Magento’s ecommerce solution, which is built right into the Smart Store platform. Also, online tools like Hootsuite and Bottlenose allow you to monitor all your social media activity from one account. Lastly, monitoring your shopping cart activity and tracking where shoppers are coming from enables you to optimize your store for improved performance as you sell. Cinsay provides merchants this powerful solution with a robust analytics toolset built right into the Smart Store platform!
Provide Good Customer Service – As we’ve heard about customer service, if someone has a great shopping experience, they’ll tell a friend, but if they have a bad experience, they will tell ten others about it. Following through with each of your customers is important to keep them coming back for additional purchases as well as branding your business in a positive manner. The best way to execute on this is to immediately ship orders. Even a one-day delay can have a negative impact on your company’s image. Include a personal note thanking them for their purchase and perhaps include a 10-20% coupon redeemable on their next shopping trip. Professionally pack each shipment with care so the presentation of your product shines. Whenever a customer issue arises, don’t panic. Every single business has, at one time or another, faced problems with shipping, incorrect sizes or broken items. The key to success is interacting with your buyers quickly and professionally. Offer a free replacement, free shipping and anything of value to make up for the error. Even shoppers who have a bad experience with your store can become some of the best repeat customers you’ll ever have if you treat them like VIP at the start.
Create your own Smart Store™ account and sign up a free 30-day trial before the holiday season starts. Right now when you sign up, Cinsay will promote your store on MyCinsay.com and give you a custom-landing page to host your Smart Store™ video. You can even use any existing YouTube videos you’ve already posted.
About Cinsay, Inc.
Cinsay has created a next generation social eCommerce, viewer interactive, video-based platform for any individual or size businesses. Cinsay’s SaaS based technology enables everyone to sell products, services, capture donations, and generate leads all inside the patented Smart Store™. Additional services available to individuals’ SOHO’s and the business community, are Cinsay’s complete turnkey business via exclusive on demand, made to order merchandise solution featuring hundreds of personal, brandable products like t-shirts, caps, mugs and iPhone covers available at CinsayOnDemand.com. Now anyone can be in business within minutes with no inventory whatsoever. Customers benefit from Cinsay’s in-depth reporting tools and real-time statistical data. Cinsay’s embeddable platform is compatible with web and mobile HTML5 devices and is highly scalable via its enterprise-level hosting and distribution network. Full video production is available through CinsayProductions.com. Cinsay aggregates and promotes merchant stores via its searchable consumer portal, MyCinsay.com. Notable clients include: GameFly, Neiman Marcus, Wet Seal, decompras, and California Closets. Forbes has named Cinsay as one of “America’s Most Promising Companies” and by eTail Conferences as a “Rising Star” in innovation for 2012.
dburrows (at) cinsay (dot) com