Focusing on website usability and visitor conversion improves search marketing results, while enhancing all marketing efforts.
Boulder, CO (PRWEB) October 11, 2012
SmartSearch Marketing, a full-service search engine marketing agency, and a Google AdWords Certified Partner, announced today that it now offers the SmartSearch Usability Scorecard, a B2B website assessment and rating system that uses industry best practices to help B2B businesses modify websites to increase revenue, improve conversions, and to keep customers engaged.
A company’s website is an integral part of their comprehensive marketing strategy. Focusing on website usability and visitor conversion improves not only search marketing results, but enhances all marketing efforts. The SmartSearch Usability Scorecard’s dashboard approach provides recommendations on how B2B businesses can improve five different aspects of their website that affect ease of use, and how quickly a conversion can be made. The five areas include:
The SmartSearch Usability Scorecard uses a 1-5 rating scale to measure the effectiveness of a website’s performance and design based on industry best practices. The Scorecard also includes specific recommendations to improve visitor engagement and increase conversions helping B2B businesses turn more web visitors into customers.
“It is important B2B businesses review their website in terms of industry best practices and proven standards,” said Patricia Hursh, chief client officer for SmartSearch Marketing. “The Usability Scorecard is designed to ensure that your website is delivering maximum value converting more leads into customers.”
SmartSearch Marketing combines traditional search marketing solutions – from search engine optimization (SEO) to pay per click (PPC) advertising – with post-click enhancements such as conversion rate optimization (CRO), usability, analytics, and more. This approach takes into consideration a customers’ entire online behavior, and provides end-to-end accountability for bottom line business results.
About SmartSearch Marketing
SmartSearch Marketing is a full-service search engine marketing agency that helps their clients generate leads, acquire new customers and position brands online through search engine optimization (SEO), pay per click (PPC) advertising, conversion rate optimization (CRO), usability, website analytics, and local search. The SmartSearch Search Lifecycle Management™ methodology creates a lead generation program customized to meet your unique business needs.
SmartSearch Marketing serves both B2B ad B2C companies by offering comprehensive search solutions that include:
- Strategic planning
- Search advertising
- Search engine optimization
- Media buying and creative services
- Website usability testing
- Landing page development
- Conversion improvements
- Marketing analytics
- Local Search
- Mobile Search
- Social Search