Dream Broker Brings Videos into the Product Development Process

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Dream Broker has launched ScreenMail plugin for Atlassian JIRA, the issue tracking and project management software used by over 12 000 organizations globally. ScreenMail makes screen recording a part of the daily product development workflow. Dream Broker’s proven cloud-based video technology is already widely used in businesses of all sizes around the globe for training and internal communication. The use of videos in development eliminates misunderstandings and saves time and costs, especially in remote collaboration, project management and IT support.



ScreenMail is a basic technology that we all should have had years ago.

Dream Broker continues its mission to make video a part of everyone’s daily business by launching ScreenMail plugin for Atlassian JIRA. The plugin brings videos into the workflow of product developers, managers and teams. JIRA is an issue tracking and project management software used globally by over 12 000 organizations.

ScreenMail improves productivity in distributed teams, customer-contractor communications and project management. In development, the use of videos eliminates misunderstandings and saves time and costs of miscommunicated requirements. In helpdesk and IT support, videos make it easy to explain problems, questions and solutions.

With ScreenMail for JIRA, clients can record their screen view directly into JIRA. With video, clients can create instant task specifications, reports, presentations of issues and software bugs. ScreenMail videos are stored privately and securely on Dream Broker enterprise video platform, a uniquely effective software service used and trusted by hundreds of corporations and government organizations for their video production and hosting needs. As an easy-to-use cloud solution, ScreenMail provides a low barrier of entry for businesses.

Previously, development tasks, issues and bug reports have been documented by lengthy texts and the occasional screenshots. These take a lot of time to produce and may be difficult for the other parties to understand. Screen recording videos show everything concretely. They are easy to understand, and with ScreenMail, it is quick to produce them.

“Every developer quickly grasps the potential power of screen recording as a replacement for text and static images. But for many, this is the first time there is a tool that actually fits in with their daily workflow. ScreenMail is a basic technology that we all should have had years ago”, says Dream Broker’s CSO Ari Heljakka, the man behind the technology. “ScreenMail reduces the need for real-time communications and meetings. What you really need is the power of video and the freedom of just recording it when you have the time. The other team members can check the ticket when they have the time. With ScreenMail for JIRA, you get exactly this.”
ScreenMail – Screen Recording for JIRA is available via Atlassian Marketplace.

The whitepaper “Highly Productive Agile Projects with Screen Recording”, written by software development experts, highlights this use of videos in all aspects of development projects.

Dream Broker is a Finnish online video software company. It offers cloud-based software for creating, editing and sharing online videos. The solution enables more efficient training, competence development and internal communication. With Dream Broker software, anyone in the organization can instantly create and deliver self-made video content in a secure enterprise environment. The company vision is to make online videos available in everyone’s daily business, anywhere and anytime – on any device.

Dream Broker was founded in 2007 and currently has over 50 employees. It is one of the fastest-growing companies in Finland with an annual growth rate of over 100% and hundreds of loyal customers. Dream Broker is headquartered in Helsinki and will open new offices in Stockholm and Copenhagen in the autumn of 2012. The organization consists of young, innovative and highly educated people from the domains of technology, business and social sciences. The company’s aim is to become a significant international player in the digital online video software market by 2015.

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Axel Toivonen
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