Revenue is declining as the industry adapts to the digital landscape
London, UK (PRWEB) October 12, 2012
During 2011-12, the Radio Broadcasting industry will generate an estimated £1.16 billion in revenue, which is a 2.9% fall on 2010-11. Over the past five years, industry revenue has fallen at an estimated annualised 2.8%. The development of new technology has fragmented the media market. According to IBISWorld industry analyst Andrew Johnson, “rapid uptake of the internet has significantly increased the accessibility of content and added a new interactive platform for advertisers, who are the key source of revenue for commercial radio broadcasters”. As part of Digital Britain proposals, the UK government has targeted 50% of listening via digital platforms by 2015. The internet and digital audio broadcasting (DAB) technology signal the way through this transition, but neither have provided industry-wide success so far. Alongside the technological advances, the economic downturn negatively affected both business profits and demand from advertisers, consequently commercial advertising revenue has fallen in the recession. In the face of worsened conditions, mergers in the industry have increased the concentration at the top of the market and forced smaller operators out the other end. As part of the consolidation, both enterprise and establishment numbers have fallen across the industry and cost cutting measures have contracted employment and wages.
Johnson adds, “over the next five years, a recovery in the wider economy is expected to help the industry as advertising budgets expand in response to improved business profits”. However, spending cuts at the British Broadcasting Corporation (BBC) will have a significant negative impact on industry revenue. Overall, revenue is expected to contract marginally over the five years to 2017-18.
The UK Radio Broadcasting industry has a high level of market share concentration, with the top four broadcasters expected to account for 84.2% of revenue in 2012-13. Major companies include the BBC, Global Radio and Bauer Media.
For more information on the Radio Broadcasting industry, including latest industry trends, statistics, analysis and market share information, purchase the full report from IBISWorld, the nation’s largest publisher of industry research.
IBISWorld industry Report Key Topics
Participants in this industry broadcast and transmit radio programmes to the public, affiliates or subscribers. Broadcasts are transmitted via analogue or digital signals, the internet, or cable or satellite systems. However, operators in this industry do not produce, promote or distribute taped recordings of radio programmes.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalisation & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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