Coast2Coast Rx Card Reaches Third Anniversary in Santa Barbara County, Saving Residents More Than $3.7 Million

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Unique program offers significant discounts on thousands of prescription drugs while serving as a source of revenue for County

Coast2Coast Rx Card

Using the Coast2Coast Rx card allows residents to enjoy the significant savings benefits while simultaneously generating revenue that can help their community, making this program a win-win - Vice-Chairman of the Board of Supervisors Salud Carbajal

The providers of the Coast2Coast Rx card and the Santa Barbara County Board of Supervisors announced today that the county is celebrating its third year of participation in the free discount prescription program—and the fact that it has saved residents more than $3,722,807 on prescription drug costs. The card launched in August 2009.

The discount card also carries the endorsement of the United Way of Santa Barbara County and has a distinct advantage—Coast2Coast Rx provides $1.25 to the county each time the card is used to fill a prescription, generating revenue for public programs and projects in Santa Barbara. “Using the Coast2Coast Rx card allows residents to enjoy the significant savings benefits while simultaneously generating revenue that can help their community, making this program a win-win,” stated Vice-Chairman of the Board of Supervisors Salud Carbajal.

Using the free Coast2Coast Rx prescription drug card gives users access to discounts of up to 75 percent on over 60,000 brand name and generic drugs, with a nationwide average of 60 percent. Without having to fill out enrollment paperwork, the same card provides discounts for important health services such as vision, dental and hearing services, diabetes supplies and even some pet prescriptions and veterinary care. There are no restrictions or qualifications to be eligible for the card—anyone may use it regardless of income, age or health status. While the program is aimed primarily at the uninsured, it can also be a significant cost-saver for the underinsured or those with high deductibles and in some cases can help offset the expense of the Medicare Part D “donut hole.”

To increase awareness of the program’s benefits, Coast2Coast Rx is reaching out to public departments and local nonprofit agencies to spread information to consumers. Organizations such as the United Way of Santa Barbara have partnered with Coast2Coast Rx to make the card more accessible for residents. Social service agencies and nonprofit organizations can request a free supply of cards to distribute to their constituents as a money-saving resource. Local business owners are also encouraged to make the card available to their employees to help supplement company-provided healthcare plans or to assist employees who do not qualify for coverage.

“The Coast2Coast Rx card has already saved Santa Barbara residents more than $3.5 million as the county marks its three-year anniversary,” said Chief Marketing Officer Marty Dettelbach of Financial Marketing Concepts, Inc., the company that provides the discount prescription card. “As use of the card continues to grow so will its impact in terms of vital healthcare savings for residents as well as revenue generated for county programs.”

For immediate savings on prescription costs at any of the chain and local pharmacies accepting the card, Santa Barbara County residents can download and print free cards at Follow the program on Facebook and Twitter for updates and general health care news.

About Coast2Coast Rx Card
The mission of the Coast2Coast Rx Card is to provide a universe of prescription savings options while improving health outcomes. The Coast2Coast Rx Card has provided millions of dollars in savings on prescription drugs for its program members. A product of Financial Marketing Concepts, Inc., a Florida corporation (“FMC”), that is a leader in the supplemental benefits field, the Coast2Coast Rx Card was developed as a result of the belief that the cost of products and services has risen so drastically that a need has arisen among many families to supplement these costs with benefit programs and prescription cards. For more information please visit

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Stephanie Kellems
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