Brightline Interactive Announces Digital Experience with Haunted Holdings

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Interactive agency debuts its RFID technology at The Spookiest Place in America, The NEST.

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The addition of RFID to The NEST truly creates an authentically scary experience.

Just in time for Halloween, Brightline Interactive is proud to announce partnering with Fish Technologies and Haunted Holdings to create an interactive experience for The NEST, a haunted house near Phoenix, Arizona. The haunted house is open through Halloween night and features a suite of digital experiences Brightline Interactive created to “personalize your terror.”

The applications used during a visitor’s trip through the haunted house instanteously upload photos of the user as he or she walks through the experience. For example, a picture taken of the haunted house guest as he is scared by a spooky occurrence in the house is sent to Facebook before the user has even left the experience. This is made capable using RFID technology that integrates the visitors’ information via badges that cull information from social media.

“The addition of RFID to The NEST truly creates an authentically scary experience,” began Steve Kopelman, CEO of Haunted Holdings. “Additionally, the ability for visitors to share their experience over social media is even more remarkable, and enables people to engage in the experience without being there.”

The NEST is open Thursday through Saturday every weekend through Halloween, with a final evening on the night of Wednesday, October 31st. The NEST is open from 7-10 PM on Thursdays and 7PM-12AM on Fridays and Saturdays. The address for The NEST is 5700 W North Loop Road in Chandler, Arizona 85226.

“Haunted Holding's The NEST is our first big RFID installation into the entertainment and amusement space,” stated Erik Muendel, CEO and Creative Director of Brightline Interactive. “It is the perfect application of personalized content. What could be scarier than someone else knowing who you are?”

For more information about The NEST, see or their Facebook page.

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About Brightline Interactive
Brightline Interactive is an award-winning, multi-discipline digital services agency that delivers creative solutions for web, mobile and experiential environments. Based in Alexandria, Virginia, Brightline develops and delivers branded solutions for both the public and private sectors by blending creativity and expertise of any and all media and technology available.


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Quin Woodward Pu
Brightline Interactive
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