(PRWEB) October 12, 2012
When it comes to lead generation and conversion, the most important concept to grasp is also the most simple: not all leads are created equal.
Leads360, a leading provider of cloud-based lead management solutions, has just released a visualization of their most recent study that dissects different quality leads from several major industries. The findings illustrate a range of lead profiles, showcasing the most desirable types of leads and contrasting them with the least desirable.
Here is a look at some of the findings:
Within the Insurance industry, some of the most desirable leads include people from Utah, those with a highschool diploma, and those with very poor credit.
On the other hand, Insurance industry leads that are less likely to convert include folks from Kansas, those with a Doctorate degree and specific information like those that use Hushmail for email.
Within the Education industry, some of the most desirable prospects include Mac users, married people, and people with a Bachelor's degree.
Some of the least desirable education prospects include people from Idaho, those with a Doctorate degree, and those who use Netscape for email.
Generating proper lead profiles will shed light on important lead generation, distribution, and prioritization decisions. Not all lead understanding is as obvious as "don't promote education to those with a Doctorate degree," but getting easy-to-understand reports on your lead generation is the key to optimizing the overall selling process.
To get an inside look at lead profiles in the insurance, mortgage, and education industries, see the infographic attached, or download a complimentary copy of the report and industry specific versions here.