Mattress USA Inc. Announces Merger with Carolina Rustica Inc.

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Michigan-Based Retailer Operating Several Retail Stores and Websites Mergers with North Carolina-Based Carolina Rustica, a Specialty Furniture and Lighting Retailer Logo

Mattress USA Operates

"This merger will allow us to provide a wider range of high end furniture and mattress offerings to our customers across the country", according to Joe Nashif, President of Mattress USA.

Mattress USA Inc., operator of national mattress and furniture websites and, announced that it has merged with high-end furniture retailer Carolina Rustica last week. The combined entities will continue under the Mattress USA organization and will operate three retail stores, two in Michigan as, and one in North Carolina under the Carolina Rustica name.

”As our business continues to grow in both the mattress and furniture retail segments, bringing Carolina Rustica into the fold is perfect because of their brand name recognition in high-end furniture and lighting, as well as their similar business model, running a brick and mortar retail operation in tandem with a very active website” said Joe Nashif, President and CEO of Mattress USA Inc.

“This was a perfect opportunity for us to capitalize on the experience and resources of a dynamic multi-channel merchant who shares our values. We had reached a point where our growth and expansion plans were actually being hindered by our own infrastructure”, added Richard Sexton, who will remain on as President of Carolina Rustica. “By being part of this new organization, we can draw upon their considerable expertise in all aspects of operations, marketing and fulfillment. We will also be able to expand our overall furniture business by leveraging our mutual strengths in the furniture segment”, added Sexton.

With the merger Carolina Rustica and Mattress USA will represent over 200 manufacturers in mattresses, furniture, lighting, bedding and accessories. The company will continue to focus on promoting its best-selling brand names like Sealy, Simmons, Serta, Lexington Furniture, Stanley Furniture, and Bernhardt, while introducing consumers to up and coming brands not normally seen on e-commerce sites of their size. The company will also invest in a gallery expansion plan at Carollina Rustica’s Gibson Milll location, adding an additional 8,000 square feet of retail space by year end. It is anticipated that the merged company will continue to hire at its Brighton headquarters as a result of this merger and its own organic growth.


About Mattress USA Inc :: Mattress USA is the parent of, and PartySuppliesDelivered, based in Brighton, MI. Founded in 2001, is the leading online mattress retailer with over 250,000 customers nationwide, and consistently ranked in the Internet Retailer “Top 500” list of largest e-commerce sites. Mattress USA employs over 40 people in three locations across central Michigan.

About Carolina Rustica Inc :: Carolina Rustica is a high-end furniture and lighting retailer that operates both a website and several galleries at historic Gibson Mill in Concord, NC. The company is an Internet Retailer “Second 500” ranked company by sales. Founder Richard Sexton is frequently featured as an example of small business success using the internet, and speaks to the design, furniture, and internet trade on advertising and social media strategies. To learn more about Carolina Rustica, please go to

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Richard Sexton

Joe Nashif
Mattress USA
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