Acton, MA (PRWEB) October 15, 2012
The Brookeside Group, a consulting, training and technology firm specializing in client relationship management, announced today that it has received a patent from the United States Patent and Trademark Office for software implementing the company’s Loyalty Climate model. The model has been integrated into an online system that measures loyalty between two parties in a relationship, such as that between a company and its clients.
The Loyalty Climate model identifies six dimensions that form the foundation of all business relationships. Through its research, The Brookeside Group has demonstrated that these dimensions offer insight into not only a relationship’s Loyalty Level™, but also its potential value. The Loyalty Climate model predicts customer retention and profitability over a wide range of business contexts.
The patented Loyalty Climate model is an integral part of The Brookeside Group’s flagship software-as-a-service program, Brookeside INSIGHT®. INSIGHT helps business-to-business companies analyze their client relationships to assess where strengths and weaknesses exist so that account owners can maximize each individual relationship’s revenue opportunities. INSIGHT provides specific and actionable data so that account owners can immediately begin improving relationships and client loyalty.
“Being awarded this patent is an honor. We feel it is truly an affirmation that The Brookeside Group is a leader and innovator in the field of customer relationship management,” said Tom Cates, president of Brookeside. “The Loyalty Climate model and the way we use it to predict future buying behavior is unique to our company. This fact differentiates us from our competitors and furthers our commitment to helping businesses improve their customer relationships.”
Brookeside’s loyalty measurement patent is U.S. Patent number 8,121,853. To experience the Loyalty Climate model in action, request a free demo of Brookeside INSIGHT® at http://brookeside.com/demo/.
About The Brookeside Group
As the leader in client relationship management and analytics for nearly a decade, The Brookeside Group provides strategic consulting services and relationship-building software tools to a broad client base, ranging from startups to the Global 1000. Brookeside’s flagship product, Brookeside INSIGHT®, is a patented client relationship analytics software program that helps drive long-term, mutually beneficial relationships. Brookeside’s consulting and training focus on increasing revenue through growth strategies, sales force effectiveness and account planning. For more information, visit http://www.brookeside.com.