GE Appliances’ New Slate Appliances Available at Goedeker’s

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Goedeker's announces launch of new appliance color option from GE Appliances. Chris Bissig of GE explains the new premium "Slate" finish, now available for order.

At GE, we believe there is a segment of consumers who are looking for something new, fresh and different.

Tired of the same old kitchen styles? Well, times are changing. GE Appliances has been hard at work on a new appliance finish called, Slate.

Manager, Concept & Brand Development for GE Appliances, Chris Bissig, describes the finish this way, “Slate is a warm, grey, low-gloss metallic finish that has a deep and inviting look that exudes refinement and sophistication. It’s a natural complement to the wide spectrum of materials used in today’s modern kitchen designs. We’ve accented the Slate suite of appliances with bold metallic touch points such as handles and knobs – offering more contrast and interest.”

Even though stainless steel is the premium appliance finish, homeowners have been searching for an alternative.

“When you look at 2011, 35 percent of all appliances sold were stainless steel,” says Bissig. “We don’t see stainless going away, but we also know that individuality and expressing themselves through their kitchens is important to consumers. Every 15 years or so in the appliance industry we’ve had a major shift in color trends. At GE, we believe there is a segment of consumers who are looking for something new, fresh and different.”

Slate is a style that will transform kitchen design.

Bissig continues, “For a while now we’ve been watching the trend toward a minimalist approach with appliance design where the appliances blend in more with the overall kitchen décor versus being the focal point. We see stonework, countertops and other kitchen elements taking on a more prominent role in kitchen design. One of our biggest accomplishments on the launch of Slate was creating a finish that was neutral and yet distinctive. As a designer, that was a challenging and rewarding endeavor.”

With Slate, GE Appliances has introduced a game changer. Kitchens will never be the same again. This finish brings a bold, fresh look that is here to stay.

If you would like to learn more, appliances in Slate are available at online appliance retailer, Goedeker’s.

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Goedeker's
13850 Manchester Road
Ballwin, MO 63011

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Rich Missey
Goedeker's
1-888-768-1710
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