Horse Radar launch elite equestrian sales site, branded, designed and coded by Graphic Evidence

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Graphic Evidence create distinguished brand and innovative website for new classified equestrian sales site, Horse Radar.

Horse Radar

Horse Radar is a new equestrian classified sales site with unique features to facilitate the quick, easy sales of horses, ponies, tack and equipment. Horse Radar’s aim was to create an engaging and easy to use website, for all aspects of equestrian sales.

Graphic Evidence were commissioned to create the new website, branding and advert design. Horse Radar’s unique new website includes a number of distinctive features that promote the superiority of it’s effectiveness and functionality. Elite features include a compare option; where up to ten horses can be compared simultaneously, a map feature which allows users to pinpoint suitable horses locally, ‘Horse of the Week’ adverts – coded to allow only eight of these prominent adverts to be live on the site at one time. Plus, a ‘Premium Advert’ section allows only four of these adverts to be highlighted per sub-category. In addition to the option of featured adverts, users can employ other features of the site to help promote their adverts. For example, upon creating an account, the inbuilt CMS system allows the client to create categories, pages and edit the advert – including the price – for the duration of the adverts life. Videos can be embedded via Youtube or Vimeo and upon the successful sale of a horse or equestrian equipment; the advert can be marked as ‘sold’.

Horse Radar is set to become one of the most cost-effective popular equine sales sites due to its carefully considered features. The news section and rider blogs have caused a surge of traffic to the site, sponsored riders of Horse Radar include Emile Faurie – Olympic dressage rider. The sponsored riders regularly update blogs for the site and news from the equestrian industry is added daily.
By offering these enhanced features, customers can enjoy the increased exposure of their adverts.

Graphic designers, Graphic Evidence, were also commissioned to create the branding for Horse Radar, whose innovative design cleverly conveyed the message of the brand and the function of the website. Horse Radar’s advert design was also carried out by Graphic Evidence, as a result of their effective design Horse Radar have experienced an increased interest in their site, with numerous classified adverts being added daily.

To view Horse Radar’s website and branding as created by Graphic Evidence please visit    

To find out more about the work of Graphic Evidence as a creative marketing company and to view other web design projects, please visit

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Stephanie McKee
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