Technology Vendor Launches New Real Estate Marketing Platform

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Tobias Nergarden comments on technology firm planetRE’s new real estate marketing platform, Socialite.

Mr. Nergarden issued his support of the new real estate marketing software platform Socialite, developed by tech cloud vendor planetRE, saying that it would help real estate agents with generating new leads and keeping track of their listings on the housing market.

Socialite Real Estate Marketing Platform, or just Socialite, is a product for realtor marketing leads that combines elements of online databases and social networks. Among its many features are “advanced property search, market statistics, community information, neighborhood mashups, integrated lead capture, routing with redundancy removal, property alerts,” as well as new social networking capabilities designed to help realtors and brokers streamline their business.

The social media aspects of Socialite include such new technology as Social Scrubbing, which automatically creates a social profile for an incoming lead; Social Campaigns, which helps agents craft social advertising campaigns with e-cards, property flyers and other tools; Open House, which allows agents to plan and plug events like open houses on social media networks; and Social Feeds, which consolidates a given lead’s activity on various social networks, including Facebook, Twitter and LinkedIn.

Other companies have developed similar software platforms for San Diego rentals on the beach realtors, but planetRE believes that theirs is superior. According to Subrao Shenoy, C.E.O. of planetRE, "No other vendor in the market comes close to richness of Socialite features... Instead of looking at consumers as demographic blots, the Socialite platform applies analytic rigor to see consumers as they are - as individuals and define new standards in customer relationship management." Socialite is unique among software products in its approach to using social networks as lead organizers.

planetRE is a trade name of TrSoft, a Silicon Valley-based cloud vendor that works primarily with the real estate industry. Their products available to brokers and real estate agents include its titular platform: planetRE, a cloud-based platform with simple-yet-comprehensive functionality for real estate agents. Their product line includes other exciting offerings, including a mobile interface for any planetRE database; REAL FACE, a search engine designed for use with Facebook, and software compatible with Pinterest. Socialite is the latest addition to this catalog, adding social networks to the real estate equation in a more active role and allowing agents exciting and efficient new ways to generate leads.

Tobias Nergarden issued his support of planetRE’s new product, Socialite. Socialite (full name “Socialite Real Estate Marketing Platform”) is a cloud-based social marketing platform that allows realtors and real estate brokers the capability to use social networks like Facebook and Twitter to generate leads and advertise listings.

About Real Estate Marketing Insider: Real Estate Marketing Insider provides online news to real estate professionals, including tips, trend analysis and marketing strategies. REMI is based out of La Jolla, CA.

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