in the lead-up to Christmas when brands and retailers are vying for customers’ attention, performing market research could directly impact feelings of loyalty and sales
Stockholm, Sweden (PRWEB) October 31, 2012
Cint, a global provider of market research tools, has undertaken a study to understand what consumers think about brands that take the time to ask their opinion. The results can be found in an infographic entitled, ‘the impact of surveys’.
With 62% of people having said they would be more inclined to buy from a brand that has carried out a survey, businesses would be wise to carefully consider market research, especially in the run-up to Christmas. When asked how they felt after time has been taken to seek their opinion, over half (56%) said they felt more loyal to the brand, indicating those that undertake surveys could see an enduring benefit.
These messages are all the more relevant considering 41% think retail is the sector that could most benefit from communicating with customers.
Being able to gain consumer trust through the use of market research can be discerned throughout Cint’s study results. Not only do 7 out of 10 (69%) respondents say they believe that brands use and act on survey findings, but 8 out of 10 people also believe that brands listen to consumers more than they did 10 years ago. Additionally, 55% of these people feel increased market competition is the reason why brands now listen more than a decade ago.
Cint’s CEO, Bo Mattsson, commented: “The findings of our consumer research, which can be found packaged in an infographic on cint.com, show just how impactful asking someone their opinion can be. Especially in the lead-up to Christmas when brands and retailers are vying for customers’ attention, performing market research could directly impact feelings of loyalty and sales, instantaneously and across a longer period of time.”
Cint’s suite of DIY research tools provide businesses, non-profits and individuals the opportunity to obtain market intelligence, either through engaging a private community or by accessing Cint OpinionHUB, which comprises over 7.5 million verified individuals.
For more information, please visit http://www.cint.com.