Oakville, Ontario (PRWEB) October 22, 2012
"Canadians are accessing our information with a greater frequency using their mobile devices and in response we have provided the information that means the most to them in the mobile context," said MADD Canada National President Denise Dubyk. "This mobile information includes making donations, finding chapter locations based on your current location and MADD Canada's latest statistics and reports."
The mobile optimized website arrives just in time for the 25th anniversary of MADD Canada's Project Red Ribbon campaign. Beginning with a national launch on Parliament Hill in Ottawa on November 1, and continuing with provincial and local events throughout November and December, Project Red Ribbon raises awareness about the need for sober driving throughout the busy holiday season. Between November 1 and the first Monday following New Year's Day, millions of MADD Canada's iconic red ribbons will be distributed to Canadians to tie on their cars, backpacks, purses, briefcases and key chains as a sign of their commitment to sober driving. The ribbons also serve as a tribute to all those victims who have been killed and injured in impaired driving crashes.
The mobile optimized website is being provided by Purple Forge (http://www.purpleforge.com) a world-leading provider of mobile applications and mobile websites to associations for grassroots advocacy and engagement.
"Purple Forge is very pleased to partner with MADD Canada to inform Canadians about the dangers of impaired driving and help to develop mobile services that will not only enhance awareness, but engage citizens to alter behavior to the benefit of us all," said John Craig, Vice-President of Sales and Marketing at Purple Forge. "We look forward to enhancing MADD Canada's mobile presence on an on-going basis."
About Purple Forge
Purple Forge (http://www.purpleforge.com) sells subscription based services to organizations looking to engage their stakeholders using the latest mobile application technology and leveraging community engagement and social networking best practices. Purple Forge is an award-winning firm led by seasoned mobile communications and Internet technology veterans. Our mobile applications allow organizations to broadcast, share and receive feedback from their target audience real-time, allowing them to foster long-term, engaged relationships.
About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. For more information, visit http://www.madd.ca on your desktop or mobile device.
For more information, contact:
Dawn Regan, MADD Canada Director of Public Awareness & Partnership Campaigns at 1-800-665-6233, ext. 223 or dregan(at)madd(dot)ca
John Craig, john.craig(at)purpleforge(dot)com