In over 30 years of marketing image brands on a local, national and international scale, the application of the storyteller’s disciplines to brand strategy is as simple and powerful a breakthrough in creating compelling, relevant strategies as I’ve found.
Chicago, Illinois (PRWEB) October 14, 2012
ESW Partners announced that David Sollitt has joined the agency as Senior Vice-President, General Manager.
"We are pleased and excited to have someone of David's caliber added to our ranks. His vast experience across a number of categories will support the growth our agency continues to experience," said Jim Signorelli, CEO and Founder of ESW Partners.
Sollitt started his career in New York directing campaigns for Miller and Miller LIte at Backer & Spielvogel.
He moved to Foote, Cone & Belding/Chicago to direct the Coors, Cadbury Beverages International, Citibank and Payless Shoe Source businesses. From there, Sollitt moved back to New York to run the Metropolitan Life Insurance and Miller/Molson business at Young & Rubicam.
He later became the Vice President of Marketing for the celebrated NAYA bottled water brand, before moving to Jackson Hole, WY to run his own internationally award-winning agency and brand strategy consultancy. There, he worked with hospitality and tourism clients, sporting goods companies and a variety of other private sector and non-profit clients from across the country. Dave is an internationally acknowledged authority on sustainable tourism marketing and recently spoke at the Global Ecotourism Conference in Oslo and the Irish National Tourism Conference in Dublin.
Sollitt credits ESW’s commitment to StoryBranding™ as a key draw of the agency. “In over 30 years of marketing image brands on a local, national and international scale, the application of the storyteller’s disciplines to brand strategy is as simple and powerful a breakthrough in creating compelling, relevant strategies as I’ve found.”
Sollitt holds a BS from Arizona State University and a Masters in Advertising from Northwestern University.
ESW Partners is an independent full-service marketing communications agency based in Chicago. Established in 1999, ESW Partners has risen to be included in the Inc. 5000 list of fastest growing independent U.S. companies, three years straight. The agency works in a number of categories and has considerable expertise in Restaurant and Hospitality Marketing, Casino/Gaming, Healthcare, Online Brokerage, Multi-Unit Retail and Local Store Marketing. The agency employs a field-tested proprietary planning process called StoryBranding which is the subject of a book written by Jim Signorelli, CEO of ESW Partners entitled StoryBranding: Creating Standout Brands Through The Power of Story (Greenleaf 2012).