Melbourne, Australia (PRWEB UK) 19 October 2012
Rising obesity rates and increasing corporate wellness campaigns have created more demand for gyms and personal trainers. As more gyms and trainers crop up to meet market demands, they will need marketing help from firms like Marketing for Gyms to help them stand out among the competition.
The U.S. Bureau of Labor Statistics predicts that employment of fitness trainers and instructors will grow by a fast 24 percent from 2010 to 2020 due to the skyrocketing obesity rates in the last 20 years. In fact, the U.S. Centers for Disease Control and Prevention found that more than one third of adults in the United States are obese.
Rising obesity led to rising demand for fitness clubs, and according to the International Health, Racquet & Sportsclub Association, health club membership has climbed up more than 10 percent over the past three years despite the weakened economy.
Corporate wellness campaigns also increase demand for gyms and trainers, according to the American Council on Exercise.
While this presents more opportunities for health club owners and personal trainers, it also presents a challenge in differentiating themselves from the many gyms and trainers out there. The missing key to a thriving business aside from having knowledge and resources is having good fitness marketing.
And with people spending more and more of their time online, online marketing is a must for businesses that want to leverage the power of the internet for cheap and effective marketing. But few businesses, let alone fitness businesses, know how to do online marketing effectively.
Marketing for Gyms, a leading online marketing firm that focuses on teaching and helping gyms and trainers leverage the power of internet marketing, is one of the businesses out there that are addressing this gap in understanding.
“After doing some extensive market research we realized that a very small percentage of gyms and personal trainers were effectively using online strategies in their business and many were still using very outdated marketing methods such as letter box drops, flyers and banners to promote their services,” said Sean Bridger, co-owner of Marketing for Gyms, “That’s why we decided to start our business in order to close that gap in knowledge and implementation.”
Recently, Marketing for Gyms launched an online video course on social media aimed at teaching gyms and trainers how to use social media to market their business. “Social media provides a cheap and extremely powerful way to generate more leads while also building an online community of followers,” explained Mr. Bridger. The Australian Institute of Fitness has adopted the video series and is integrating it into the current curriculum for all graduating students.
About Marketing for Gyms
Marketing for Gyms was established by Brad Cusworth and Sean Bridger after they identified a huge opportunity to educate Gyms and Personal Trainers about effective online marketing strategies to generate more members and retain current clients. After doing some extensive market research they soon realized that a very small percentage of Gyms and PT's were effectively using online strategies in their business and many were still using very outdated marketing methods such as letter box drops, flyers and banners to promote their services.
Marketing for Gyms offers a wide range of services including Website Creation, Custom Facebook Fan Pages, YouTube Channel Design, Twitter Backgrounds and Video Tutorials teaching effective marketing strategies. Marketing for Gyms has also teamed up with other leading professionals in the areas of Offline Sales & Marketing, Search Engine Optimization, Filming & Photography, Video & Mobile Marketing, Direct Debit Payments and PT Business Systems.
Marketing for Gyms has worked with Les Mills, Australian Fitness Network, Genesis Health Clubs, Contours, YMCA, Anytime Fitness, Re-Creation as well as a number of private clubs throughout Australia and the United States. Marketing for Gyms has also worked with Adro Sarnelli and Bob Herdsman, winners of The Biggest Loser Australia series in 2006 and 2009.
Marketing for Gyms is a total online & offline solution to take your Gym or Personal Training Studio to a whole new level using a combination of simple but incredibly powerful strategies.