Cincinnati OH (PRWEB) October 16, 2012
Even the most successful loyalty programs face significant operational challenges. A loyalty platform is more than just a points engine; it’s a valuable component that provides marketers with the ability to create a seamless customer experience through real time integration across channels and with third parties.
On October 18th, 2012 at 1PM ET marketers are invited to join a free webinar, “Loyalty Technology Pitfalls and How to Avoid Them” presented by Kobie Marketing and hosted by Loyalty 360, The Loyalty Marketer’s Association. Featuring guest speaker Suresh Vittal of Forrester Research, Inc. and Don Hughes, CIO of Kobie Marketing, the pitfalls and opportunities to overcome the most prevalent loyalty technology challenges will be covered, including:
1. Business Strategy and Technology Alignment
2. Data Management and Integration
3. Data Integrity
4. Customer Experience
5. Staff Training
6. Reward Design
“Even the most successful loyalty programs face significant operational challenges, technology glitches and performance failures that risk upsetting a loyalty marketers’ most valuable asset: their customers. The bottom line is that a loyalty platform is more than just a points engine. The software and user interface behind it operates very much like an actual engine, requiring maintenance, management, tune-ups, upgrades and re-builds when necessary,” said Don Hughes, CIO of Kobie Marketing. “It’s a valuable component that provides loyalty marketers with the ability to create a seamless customer experience through real-time integration across all channels and with third parties.”
For more information and to register, please go to http://loyalty360.org/conferences/event/loyalty-technology-pitfalls-and-how-to-avoid-them
Join the conversation!
Avoid the most common loyalty technology problems http://bit.ly/QPjjIF #L360Webinars @Kobie_Marketing
About Kobie Marketing
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For nearly 25 years, Kobie has provided innovative loyalty experiences to the world's most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. The company drives results and ROI through Kobie Alchemy™, a best-in-class loyalty marketing technology platform. In 2012, Forrester Research named Kobie a leading loyalty marketing service provider, ranking the company highest for its technology platform, customer satisfaction and program management services. To learn more, visit the new company website at http://www.kobie.com.
About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.