Live Webcast for Digital Marketers at Digital Marketing Depot, October 25

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Creating ads that perform well is part art and part science. Finding the optimal intersection between creative and conversion are two critical steps to developing great ads.

Digital Marketing Depot

Digital Marketing Depot

On Tuesday October 23, 2012 at 1:00pm EDT (10:00am PDT) Digital Marketing Depot will present "What makes an ad great? Don't just keep guessing....prove it!" a free webcast featuring Matt Van Wagner, President, Find me Faster and Dave Schwartz, VP, Client Services and Marketing, DataPop.

Registration is now open at Digital Marketing Depot

During the webcast we will discuss the two critical steps to developing perfect ads – creative techniques and conversion analysis. Matt Van Wagner of Find Me Faster and Dave Schwartz of Data Pop will illustrate the optimal intersection between creative art and science. It’s not just one or the other — it’s important to understand and apply both in order to drive long term campaign ROI.

The webcast will cover what the key elements of a great ad are, why your current ad testing may not be effective and how to re-define your success metrics.

This webcast is free, starts at 1PM Eastern Daylight Time and lasts approximately 50 minutes. Time will be left at the end for Q&A. Registration is now open at Digital Marketing Depot.

This webcast is sponsored by DataPop. DataPop was founded by a team of ad industry veterans to make marketers' lives easier and give them the technology they need to build ads that people love to click on. DataPop's founders have played critical roles on the teams that led the development of the online ad industry at Overture Services, Yahoo! and DoubleClick. For more information visit

About Matt Van Wagner, President, Find Me Faster
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award- winning speaker whose presentations are usually as entertaining as they are informative.

About Dave Schwartz, VP, Client Services and Marketing, DataPop
Dave leads the client engagement and marketing strategy for DataPop. He joined DataPop after leading Category Development for Local and Automotive at Yahoo!. Prior to Yahoo!, Dave was an Engagement Manager for J.D. Power Consulting, working with leading brands such as Toyota and Acura. David holds an AB/MS in Economics from Stanford and an MBA from UCLA.

About Digital Marketing Depot and Third Door Media:
Digital Marketing Depot, formerly called Search Marketing Now provides resources to answer questions about digital marketing tactics and strategies.

Digital Marketing Depot webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX Social Media Marketing (Scottsdale, AZ, Dec. 5-6), SMX West, SMX Advanced, SMX East and other SMX conferences.

Third Door Media publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively.

Third Door Media was recognized in 2011 by Inc. Magazine as one of the fastest growing 5000 private companies in America.

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Claire Schoen
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