Measure of Success: fitlosophy Launches fittools™, a Line of Lifestyle Accessories Designed to Help Achieve Fitness Goals, Inch by Inch

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Measure of Success: fitlosophy launches fittools™, a line of lifestyle accessories designed to help achieve fitness goals, inch by inch.

Just in time for New Year’s resolutions, fitlosophy, inc., creator of fitbook™ fitness and nutrition journals, announces the launch of fittools™, a collection of functional, yet stylish healthy living products. From setting and tracking goals, to measuring progress, fittools’ arsenal of at-home fitness aids encourage a healthy lifestyle every day, every ounce of the way. In true fitlosophy spirit, the fittools are designed in a heart-healthy red, emblazoned with live life fit™ mantra.
“Focusing on a number on the scale or obsessively counting calories can become discouraging and may sabotage success,” says Angela Manzanares, chief fitlosopher and fitness expert. “Instead of measuring meaningless digits, we’ve designed fittools to shift peoples’ mindset to embrace living life fit into their everyday lifestyle.”

fittool’s innovative goal weight body scale has been technologically designed to lift the burden of weighing in. This scale doesn’t just reflect pounds; it shows progress towards or away from a target weight, shifting the focus to a goal not a number. Up to 10 people can weigh in, making it ideal for an individual journey or family mission. The bonus “healthy bod weight guide” provides reference charts for recommended body weight ranges and includes tips for success. ($44.95)

When the eyes are bigger than the tummy, it may just be a few extra ounces standing in the way of weight loss goals. The digital food scale helps say goodbye to “proportion distortion” by educating users on healthy food intake instead of calorie counting, which can become obsessive. This perfect partner to preparing nutritious meals weighs food in four different units of measure (g/lb/oz/ml) and includes a “food portion guide” to help with meal planning, shopping lists, and portion control. ($34.95)

For good measure, the fit tools kit has everything needed to keep the mind off pounds and on healthy body composition. Adding a new dimension to fit living, the red body fat calipers and body tape measure help gauge and track progress, inch by inch. The enclosed “measureUP! guide” completes this trifecta of tools, imparting step-by-step instruction of proper measurement and the how-to’s of interpreting results. ($14.95)

fittools will be available at beginning October 2012.

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About fitlosophy, inc.: Based in Orange County, California, fitlosophy, inc. is the creator of fitbook™, a revolutionary line of fitness journals that have transformed the way people reach their fitness goals. fitlosophy’s mission is to inspire people to live a healthy, active lifestyle by motivating and supporting them with innovative products, to redefine how people integrate fitness into their lifestyle. The company's founder, Angela Manzanares, embraces a fit life and has a passion for positively influencing the lives of others. Our mantra at fitlosophy: live life fit. Learn more about fitlosophy online at

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Kristina Godfrey
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