MoreVisibility Selected as One of the Initial Google Tag Manager Partners

Google Tag Manager (GTM) empowers the marketer to quickly add tags and tracking codes to web pages without relying on IT resources.

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MoreVisibility

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Since early last week, MoreVisibility has been in conversations with businesses, large and small, to start implementing Tag Manager. Without a tag management platform, marketers must rely on IT to edit each web page that needs tracking code.

Boca Raton, FL (PRWEB) October 18, 2012

MoreVisibility, a six-time Inc. 500/5000 recipient and Google Analytics and Google AdWords Certified Partner has been certified as one of the initial Google Tag Manager Partners, also referred to as a specialist. Google Tag Manager (GTM) is a free Tag Management solution that empowers the marketer to quickly add tags and tracking codes to web pages without relying on IT resources!

MoreVisibility has been working with Google leading up to the release of Tag Manager and is one of the 20 companies in the United States that Google has named a Tag Manager Specialist. Google Tag Manager is designed to be user friendly, but if help is needed Google Certified Partners can provide assistance. GTM specialists are carefully vetted by Google and meet rigorous qualification standards. Being able to easily deploy tracking pixels and tags for new initiatives through the GTM interface will give marketers greater flexibility and control over their websites. MoreVisibility’s Google Analytics team is well versed in using Google Tag Manager for different websites, especially defining the data layer, which is a complex step for collecting more advanced information via this platform.

For more knowledgeable decisions and better campaign execution it is important to collect dependable data from your website and all other domains. GTM rules allow specific tags to work at specific times. For example, if a business only wants to retarget visitors to their online store that placed more than $500 of merchandise in their shopping cart. They can simply set a rule that defines this interaction and then only these high value visitors will be placed in their remarketing audience. Additionally, companies that use Google Analytics will have the ability to create custom rules and macros that collect exactly the right information at the right time. Another great feature about the Google Tag Manager is that it supports Google as well as non-Google measurement and marketing tags.

As a Google Analytics Certified Partner in addition to GTM specialist, MoreVisibility helps marketers make informed decisions through comprehensive and concise data. "Since early last week, MoreVisibility has been in conversations with businesses, large and small, to start implementing Tag Manager. Without a tag management platform, marketers must rely on IT to edit each web page that needs tracking code, which can sometimes be a timely and challenging process. With Google’s free tool, it is an easy decision to make for your business" said MoreVisibility's EVP Danielle Leitch.

About MoreVisibility

Founded in 1999, MoreVisibility is one of the world's leading Search Engine Marketing, Optimization and Design firms, having helped hundreds of Fortune 1000 companies and small businesses social media increase qualified traffic to their Web sites. In 2005, 2006, 2007, 2008, 2009 and 2010, MoreVisibility was named to the Inc 500/Inc 5000 list of the nation's fastest growing privately owned firms. MoreVisibility is a Google AdWords Certified Partner and a Google Analytics Certified Partner.

MoreVisibility boasts high client retention through a team of 35 senior professionals who deliver superior performance and measurable results. Notable clients served include: Direct Marketing Association (DMA), Children’s Hospital of Philadelphia, The Metropolitan Museum of Art, Dairy Council of California, RSM McGladrey, The Mayo Clinic, Travel Nevada, Ritz Carlton Residential Suites and Clemson University. MoreVisibility is based in Boca Raton, Fla., and can be found on the web at http://www.MoreVisibility.com.


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