imagebrite Marks 1,000th Refurbished Location

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Sign refresh industry experiences explosive growth.

This has saved me thousands of dollars and is one of the best investments our company has made.

NATIONAL REFRESH and refurbishment company imagebrite recently surpassed its 1,000th refurbished location. Working with Fortune 500 brands across the country, imagebrite has revolutionized the sign industry by creating an alternative to replacement. The 1,000th site, owned by McDonald’s franchisee The O’Reilly Group, included the refurbishment of the exterior signage at the company’s multiple Texas locations.

Chuck O’Reilly, current Regional Leadership Council Chair for the McDonald’s Region and Owner/Operator of several McDonald’s locations, said of his experience with imagebrite: “They did outstanding work. Three years ago, they did our first sign and it still looks brand new. imagebrite recently refurbished several other locations and made them look brand new as well. I honestly cannot tell the difference between a brand new sign and my refurbished ones. This has saved me thousands of dollars and is one of the best investments our company has made.”

The national re-investment strategies by major brands over the past several years have increased the demand for a cost-effective alternative to rebranding or rebuilding. “McDonald’s has been a major player in advancing site refresh services. It is exciting to work with such a monumental entity that continues to evolve its image while still maintaining its signature brand. McDonald’s is always looking for alternative cost-saving solutions that benefit their franchisees and imagebrite is proud to offer one that not only supports their sustainability initiatives but also reinforces their brand image,” said imagebrite’s VP of Sales Michelle Murdock.

With rising costs of replacement, size requirements and lengthy permit processes, imagebrite offers a cost-effective yet eco-friendly solution to maintain the brand aesthetics needed to increase customer traffic.

About The O’Reilly Group:

The O’Reilly Group has owned and operated several McDonald’s locations in North Texas since 1975. The O’Reilly Group takes pride in the great quality, service, cleanliness and value of its restaurants. They are committed to excellence and strive daily to exceed the expectations of its customers.

About imagebrite:

imagebrite is the largest national Sign Refurbishment Company in the United States. imagebrite was founded in 2009 by Darrell Reed, leveraging an entirely new refurbishment process that has advanced Sign Refresh and Refurbishment as an extremely cost-effective alternative to outdoor signage replacement. imagebrite does work coast to coast and has refurbished thousands of signs for brands like McDonald's, Wendy's, Steak-N-Shake, Burger King and several other national brands. The company prides itself on working with Fortune 500 customers to maintain their quality brand images through cosmetic up-keep. Headquartered in Atlanta, GA, imagebrite has grown at over 100% per year for the last 4 years. More information is available at

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Amie Baumwell
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