Engagement Overdrive: Creative Inspired by Insights Presentation at DMA 2012

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The Marketing Store and Nissan share unique methodology for CRM approach on October 16, 11:30 am.

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Michael Oliver, SVP, Creative Director, The Marketing Store Worldwide
Michael has over 10 years of experience working with global agencies, creating compelling communication for international brands through a mix of traditional advertising, digital experience design, retail promotions and direct mail. Currently, Michael oversees a multidisciplinary group of creative professionals responsible for delivering solutions for all of the agency’s major clients, including Nissan, Infiniti, McDonald’s, Diageo, Porsche, Transitions and Carfax. Specializing in extending the customer purchase funnel through digital product extensions, Michael has extensive digital experience working for global brands like Electronic Arts, Sony, Microsoft, Starbucks and BMW.

Kent O’Hara, Director, Nissan North America
Since 2008, Kent has led Sales & Marketing at Nissan North America for their Parts & Service Division. He has over 20 years of senior management experience working in the automotive industry for American Honda, Ford Motor Company and Carlisle & Company. Drawing from this experience, Kent brings unique insight into how companies view customer retention strategies, relationship management, and owner lifecycle revenue management.

In their session at the DMA 2012 conference, Engagement Overdrive: Creative Inspired by Insights, Michael and Kent will take a look at how a unique approach to creative execution driven by analyzing customer insights can lead to greater loyalty and retention, and ultimately higher ROI and response rates.

The session will also give attendees six key takeaways proven to drive engagement and effectiveness in direct marketing campaigns - a process designed to help you develop inspired creative built on a foundation of knowledge of the customer and their unique experience with your brand.

DMA 2012
Mandalay Bay Resort
Las Vegas, NV
Location: Breakers EK 
Oct 16, 11:30am - 12:15pm

To schedule interviews, please contact:
Heather Gately
Direct: +1.630-693-1607
Mobile: +1.773.474.4500
Email: heather.gately (at) tmsw (dot) com
Twitter: @marketingstore

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