40,000 blog subscribers may look tempting, but many brands are sitting right on top of an untapped digital gold mine: their own Brand Advocates.
San Carlos, CA (PRWEB) October 16, 2012
Date: Wednesday, October 24, 2012
Time: 11:00 AM PST/ 2:00 PM EST
Join the conversation on Twitter: #zuberance
Companies today are investing in Influencer outreach strategies in hopes that a known name can deliver their message to a vast audience. 40,000 blog subscribers may look tempting, but many brands are sitting right on top of an untapped digital gold mine: their own Brand Advocates. These highly satisfied customers are eager and willing to share their positive brand experiences, defend companies from negative Word of Mouth, and deliver new customers. As marketers are developing both influencer outreach and brand advocacy strategies, it’s important to understand the characteristics, motivations, and objectives behind engaging these two segments. Register for the Zuberance webinar featuring three established social marketing authors who will share their insights on Influencers and Brand Advocates.
Register now to learn:
- The difference between Influencers and Brand Advocates (what makes them tick, what drives their behavior)
- When to invest in an influencer outreach program vs brand advocacy strategy
- Influencer outreach and brand advocacy success stories from top brands
Jay Baer (@jaybaer), Social Media Strategist/Speaker, Convince & Convert and author of “The NOW Revolution, 7 Shifts to Make Your Business Faster, Smarter, and More Social” (Wiley, 2011)
Jay Baer is a hype-free content strategist, speaker, and author. He founded the social and content accelerator firm Convince & Convert in 2008. It is the fifth marketing services firm he’s started or managed. Jay is a renowned and popular social media keynote speaker, delivering as many as 100 insightful, memorable, interesting and hilarious presentations each year to groups as large as 5,000. He’s also co-author of The NOW Revolution, 7 Shifts to Make Your Business Faster, Smarter, and More Social (Wiley, 2011) a leading book on social business, and an Amazon category best-seller.
Michael Brito (@britopian), SVP of Social Business, Edelman Digital and author of “Smart Business, Social Business: A Playbook for Social Media in Your Organization” (Que, 2011)
Michael Brito currently works for Edelman Digital as a Senior Vice President of Social Business. He is responsible for helping his clients socialize their organization and at the same time operationalize their social media initiatives internally. He is the author of Smart Business, Social Business: A Playbook For Social Media In The Organization.
Rob Fuggetta (@robfuggetta), Founder/CEO, Zuberance and author of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force (John H. Wiley, 2012)
Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the author of the ground-breaking new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force." Published by John H. Wiley & Sons, Inc., a major business publisher, Brand Advocates shows how companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account.
Bonus! 10 webinar attendees will win a copy of Rob Fuggetta’s new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.”
Zuberance is the leading social media marketing company focused on Brand Advocates. Zuberance’s award-winning social media marketing solution enables companies to systematically identify and energize their highly-satisfied customers (AKA “Brand Advocates”), driving measurable increases in referral leads, recommendations, and revenues. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance. Zuberance is a member of the International Health, Racquet & Sportsclub Association (IHRSA) and the Word of Mouth Marketing Association (WOMMA.)