Bill Lee triggered a firestorm of controversy when he declared recently in a provocative Harvard Business Review blog post that traditional marketing – including advertising, public relations, branding and corporate communications – is dead.
San Carlos, CA (PRWEB) October 23, 2012
Date: Tuesday, October 30, 2012
Time: 10:00 AM PST/ 1:00 PM EST
Join the conversation on Twitter: #zuberance
Marketing author, Bill Lee triggered a firestorm of controversy when he declared recently in a provocative Harvard Business Review blog post that traditional marketing – including advertising, public relations, branding and corporate communications – is dead.
Is it truly time to sound the death knell for traditional marketing? Is traditional marketing still alive and well? Are paid, owned, and earned media merging?
Register now to learn:
- Why traditional marketing doesn’t work
- How online Word of Mouth and brand advocacy is replacing traditional marketing
- How to combine paid, owned, and earned media
Bill Lee (@bill_lee) is the President of Customer Reference Forum and Executive Director of The Summit on Customer Engagement. For the last nine years, his conferences have drawn leading customer engagement and advocacy practitioners from top global firms as well as dynamic smaller firms. In addition to its widely respected conferences, Bill and his team at Lee Consulting Group provide workshops, consulting, research and other educational and community building services to help clients reinvent customer relationships and achieve dramatic growth. Bill is the author The Hidden Wealth of Customers (Harvard Business Review Press, June 2012), which has been featured in Forbes Online, Fast Company Online, Marketing Magnified (CMO Council), CRM Magazine and other publications.
Mitch Joel (@mitchjoel) is President of Twist Image – an award-winning Digital Marketing and Communications agency (although he prefers the title, Media Hacker) and author of Six Pixels of Separation (Business Plus, 2009). He has been called a marketing and communications visionary, interactive expert and community leader. He is also a Blogger, Podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and new media. In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada’s Top 40 Under 40. Most recently, Mitch was named one of iMedia’s 25 Internet Marketing Leaders and Innovators in the world. His next book, CTRL ALT DEL will be published in May 2013.
Rob Fuggetta (@robfuggetta) is the world’s leading expert on brand advocacy. Fuggetta is the author of the ground-breaking new book, Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force. Published by John H. Wiley & Sons, Inc., a major business publisher, Brand Advocates shows how companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account.
Bonus! 10 webinar attendees will win a copy of Rob Fuggetta’s new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.”
Zuberance is the leading social media marketing company focused on Brand Advocates. Zuberance’s award-winning social media marketing solution enables companies to systematically identify and energize their highly-satisfied customers (AKA “Brand Advocates”), driving measurable increases in referral leads, recommendations, and revenues. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance. Zuberance is a member of the International Health, Racquet & Sportsclub Association (IHRSA) and the Word of Mouth Marketing Association (WOMMA.)